Everton Football Club has announced a multi-year partnership with the financial services firm CMC Markets, which will see the company become the club’s new main partner and front-of-shirt sponsor starting in the 2026/27 season. The agreement includes branding across senior men’s, women’s, and under-21s kits, alongside collaborative community financial literacy initiatives.
## When does the CMC Markets partnership begin?
The partnership is set to commence for the 2026/27 campaign. Under the terms of the agreement, CMC Markets will receive prominent branding on the front of playing kits for the senior men’s, women’s, and under-21s squads. Beyond the physical kits, the firm will secure digital and physical branding rights across the club’s matchday environments and online platforms.
## What is the future of the partnership with Stake?
Stake will transition to a new role as the club’s sleeve partner. The brand’s logo will move from the chest to the sleeve of the playing kits. According to the club, this revised multi-year agreement ensures that Stake’s branding will remain visible across Everton’s digital and matchday channels.
## How will the partnership impact the local community?
Everton and CMC Markets have committed to developing financial literacy programmes as part of the commercial deal. These initiatives will be delivered in conjunction with Everton in the Community and The People’s Learning Trust. Andrew Middleton, President of Business Operations at Everton, stated that the partnership is designed to strengthen club revenues, support long-term sustainability, and create opportunities that align with the club’s values.
## What have the stakeholders said about the deal?
Leadership from both organizations emphasized the long-term nature of the agreement. Lord Peter Cruddas, Founder and Chief Executive Officer of CMC Markets, noted the alignment between the patience required in financial trading and the commitment shown by football supporters.
“Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term,” said Cruddas.
Akhil Sarin, Chief Marketing Officer of Stake, acknowledged the success of the existing relationship. “Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs,” Sarin said.
### Key Details of the Commercial Agreements
| Partnership Component | Partner | Status |
| :— | :— | :— |
| Front-of-Shirt Sponsor | CMC Markets | Starting 2026/27 |
| Sleeve Sponsor | Stake | Ongoing (Revised) |
| Community Focus | Financial Literacy | Joint Initiative |
This commercial restructuring arrives as Everton prepares for future operations, with the club citing the need for sustainable growth both on and off the pitch.
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