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MarketBeat founder Matt Paulson noted that the digital financial media company has more than 5 million subscribers nationwide and expects to generate $65 million in revenue this year.
Building a National Brand From Sioux Falls
MarketBeat delivers financial data and market commentary to retail investors through its website, email newsletters, SMS text alerts, and YouTube channels. The company secured a spot on the Inc. 5000 list of America’s fastest-growing private companies for the 11th consecutive year, a distinction achieved by fewer than 1 percent of all honorees.
“MarketBeat proves you don’t need to have a Silicon Valley ZIP code to reach millions of people,” Paulson said during his Hall of Fame acceptance speech, noting that the business combines a Midwest work ethic with digital marketing strategies.
Paulson recalled that finding professional guidance, introductions, and funding was difficult when he launched his enterprise. “When I started my business, there weren’t many resources in South Dakota for technology founders,” he said. “Entrepreneurship was a lonely experience.”
Expanding Support Through Startup Sioux Falls and Angel Funds
To ensure subsequent entrepreneurs encounter fewer obstacles, Paulson helped establish Startup Sioux Falls, a downtown hub that provides workspace, structured programs, and mentorship. He also led several Falls Angel Funds, which collectively raised more than $5 million for early-stage regional companies, and co-founded Homegrown Capital alongside Tim Weelborg to back Midwestern technology startups.
Educational initiatives form another pillar of his regional investment. The Paulson Cyber Incubator and Entrepreneurial Center at Dakota State University, his alma mater, gives students facilities to develop technical concepts into operational businesses.
“I have come to believe that one of the best things successful people can do is make the path a little easier for those coming behind them,” Paulson said. “For me, that means mentorship, philanthropy, and community service.”
Public Engagements and Digital Content Strategy
Paulson continues to discuss business strategy through public appearances and digital media. On Sept. 17, he participated in a fireside chat with Gameday Social Apparel founder and CEO Jael Thorpe at the Sioux Falls Innovation Expo, addressing company growth and leadership.
He also produces educational content on his YouTube channel, Matt Paulson Presents, covering hiring practices, corporate marketing, and executive decision-making. Founders can access additional insights through his personal newsletter at MattPaulson.com.
Reflecting on the local business ecosystem, Paulson noted that Sioux Falls offers necessary professional infrastructure while maintaining accessible civic leadership. “I’ve said you can call the mayor, and probably the governor too if you really wanted to,” he said.
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