media agency La Pequeña Fábrica announces its integration into the t2ó group, one of the leading global digital marketing and advertising companies. This strategic integration will allow La Pequeña Fábrica to strengthen its position in the market and expand its service offering, offering its clients an even broader range of marketing and advertising solutions in the areas of data, technology and digital communication.
La Pequeña Fábrica is a renowned Media agency, specialized in offering innovative and strategic solutions in marketing and advertising. Its ability to deliver tangible results has been fundamental to its growth and recognition in the market. By joining the t2ó group, La Pequeña Fábrica will be able to take advantage of the parent company’s resources and experience to accelerate its growth and enhance its value proposition.
For his part, t2ó, which recently added to its shareholders the private equity Aurica Capital, incorporates a company into its portfolio that allows it to be much more competitive in traditional media such as TV, radio or outdoor and thus offer integrated communication solutions globally. The objective of this incorporation is to reach national and international brands, with multimedia advertising budgets and where marketing and advertising are decisive for their business objectives. This initiative, which takes place in the Spanish market, will be transferred by t2ó to other markets where it already has a presence, such as Italy, Mexico, Canada or the United States.
“We are delighted to join the t2ó group and to be part of its global network of marketing and advertising companies,” said Luis Piñeiro., co-founder and CEO of La Pequeña Fábrica. “This integration opens up new opportunities for us to grow and expand our capabilities, while continuing to provide our clients with the excellent service and results that we are known for.”
The Small Factory will also be renamed LPF from now on. In addition, the integration will allow the agency to access a greater variety of resources, knowledge and technology, which will multiply its ability to offer innovative and strategic solutions to its clients.