Apple unveiled the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable device, the iPhone Duo, during a special event at Apple Park in Cupertino, California, according to company announcements. The new hardware lineup introduces the A20 Pro chip, advanced camera upgrades, and a folding form factor.
iPhone 18 Pro and Pro Max Pricing and Availability
The iPhone 18 Pro starts at $1,199 for the 256 GB model, marking a $100 increase compared to the previous generation’s starting price, according to Apple. The larger iPhone 18 Pro Max carries a starting price of $1,299 for the 256 GB configuration. Both models are offered in black, silver, glacier gray, and burgundy. Pre-orders begin on September 12, with retail availability scheduled to start on September 18.
A20 Pro Performance and Camera Specifications
Both Pro models are powered by the new A20 Pro chip, which Apple describes as the fastest processor currently on the market. The silicon features a 6-core CPU, a 7-core GPU, a 32-core neural engine, and a 50 percent increase in memory bandwidth. Photography capabilities receive an update via a 48-megapixel main camera utilizing six thinner lenses. In low-light conditions, the aperture expands to capture more light, improving night mode capture speeds. For video recording, the devices support 4K time-lapse capture with Dolby Vision HDR.
Battery performance features fast-charging capabilities that restore 50 percent of power in 15 minutes when using an appropriate charger.
iPhone Duo Foldable Device Launch
John Ternus introduced the iPhone Duo, marking Apple’s entry into the foldable phone category. The device features a passport-like size and incorporates side-mounted Touch ID, positioning it as the thinnest folding phone produced by the company. Ternus noted that the design avoids the bulky aesthetic of competing devices that resemble two separate screens joined together.
The iPhone Duo is priced starting at $1,999 for the 256 GB version. Pre-orders open on October 16, and devices hit stores on October 23. Apple CEO stated that the new product ecosystem is built to support user productivity, creation, and communication.
Hardware Specifications Comparison
| Model | Starting Price (US) | Base Storage | Processor | Pre-Order Date | Release Date |
|---|---|---|---|---|---|
| iPhone 18 Pro | $1,199 | 256 GB | A20 Pro | September 12 | September 18 |
| iPhone 18 Pro Max | $1,299 | 256 GB | A20 Pro | September 12 | September 18 |
| iPhone Duo | $1,999 | 256 GB | Not specified | October 16 | October 23 |
Frequently Asked Questions
When do the iPhone 18 Pro and Pro Max go on sale?
Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max begin on September 12, with official availability starting on September 18.
What is the price of the iPhone Duo?
The iPhone Duo starts at $1,999 for the 256 GB configuration.
What chip powers the new iPhone 18 Pro models?
The iPhone 18 Pro and Pro Max are equipped with the A20 Pro chip, featuring a 6-core CPU, 7-core GPU, and a 32-core neural engine.
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