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Apple to Launch New Smart Home Hub, Apple TV, and HomePod mini on October 13

Apple plans to introduce a new smart home control center alongside an updated HomePod mini and a new Apple TV on October 13, according to Bloomberg reporter Mark Gurman, with retail stores receiving display setup boxes marked "do…

Apple to Launch New Smart Home Hub, Apple TV, and HomePod mini on October 13

Apple plans to introduce a new smart home control center alongside an updated HomePod mini and a new Apple TV on October 13, according to Bloomberg reporter Mark Gurman, with retail stores receiving display setup boxes marked “do not open until October 8” earlier in the week.

Sealed Retail Materials Signal October Launch

Sealed boxes containing store display materials, signage, and product placement guides arrived at Apple retail locations early in the week with strict instructions not to open them prior to October 8, MacRumors reported. While initial speculation pointed toward an iPhone Duo rollout, Bloomberg’s Mark Gurman reported that the materials align with the anticipated October 13 release of three distinct home entertainment and automation devices. The staging schedule requires Apple stores to update their floor layouts ahead of the mid-October launch window.

Smart Home Display Features and Design Specifications

Codenamed J490 according to Reuters and detailed by Bloomberg, Apple’s upcoming smart home center features a roughly six-inch square display designed to control connected home appliances, manage FaceTime video calls, and access household tools from a single stationary point. Webtekno noted that the hardware omits an internal battery, requiring a continuous power connection via USB-C. The device incorporates a rounded metal base reminiscent of the 2002 iMac G4, connected to the panel via a polished metal arm that tilts forward and back. Apple designed the unit with a half-dome weighted base and rubber footing to keep it stable on a desk, while a separate wall-mountable version features a flat rear profile with integrated speakers and microphones sitting below the screen.

Facial recognition surfaces personalized data for household members

The interface relies on built-in facial and voice recognition to identify individual household members as they approach or speak to the display, Investing.com reported. Upon recognizing a user, the system dynamically alters its layout to surface personalized contacts, calendar appointments, notes, and preferred app arrangements. For outside visitors, the device includes a dedicated visitor mode that masks personal account data to preserve household privacy.

Apple to Launch New Smart Home Hub, Apple TV, and HomePod mini on October 13
Photo: Webtekno

Processor Upgrades for HomePod Mini and Apple TV

Alongside the main smart home display, Apple will introduce a refreshed HomePod mini and a new Apple TV 4K model on October 13, log.com.tr reported. Both companion devices retain their familiar exterior housings while receiving internal silicon upgrades to support the heavy computational demands of Apple Intelligence and on-device Siri AI processing. The updated Apple TV is expected to feature an A17 Pro processor, 8 GB of RAM, and Wi-Fi 7 connectivity through the Apple N1 chip, while the new HomePod mini will ship in fresh color options including green, pink, blue, white, and black.

Apple plans October 13 announcement for smart home center

What is the official release date for Apple’s new smart home center?

Bloomberg reporter Mark Gurman stated that Apple plans to present the smart home center, new Apple TV, and updated HomePod mini on Tuesday, October 13, though the exact format of the announcement remains unconfirmed.

Apple to Launch New Smart Home Hub, Apple TV, and HomePod mini on October 13
Photo: log.com.tr

What physical design options will be available for the J490 smart display?

The device will be offered in two distinct form factors, according to Bloomberg: a desk-bound model featuring a weighted half-dome base and an adjustable metal arm, and a flush wall-mounted variant that draws power over USB-C.

How does the smart display handle multiple users in a single home?

The unit uses integrated facial recognition and voice identification to automatically switch user profiles, displaying specific calendars, messages, and app layouts depending on who is standing in front of the screen.

Apple has not yet specified whether the October 13 device introductions will occur via a full virtual media event or through press releases and video briefings.

About the author: Anika Shah - Technology

MSc in Computer Science, senior reporter. Anika focuses on AI ethics, cybersecurity, and emerging hardware—frequently moderating panels at CES and Web Summit. “Anika Shah decodes tech breakthroughs and startup disruption shaping tomorrow’s digital landscape.”