Relatable’s 2025 Product Lineup: Innovating Entertainment for Generations

Relatable, previously known as What Do You Meme?, is breaking new ground in the entertainment and consumer products sector with its ambitious 2025 product lineup. Known for turning social media trends into engaging products that resonate with Gen Z and millennials, Relatable unveiled its latest innovations at the New York City Toy Fair, held from March 1-4, 2025.

Strategic Partnerships at the Heart of Innovation

Relatable is expanding its influence through strategic partnerships with renowned brands and creative individuals. A key collaboration with Pop-Tarts is merging familiar flavors with plush and wellness products, while alliances with Wondery, Dreambo, and popular YouTube personalities Sam and Colby promise groundbreaking new gaming experiences.

Tom Emelo, Chief Strategy Officer at Relatable, emphasized the importance of these collaborations in an interview post-presentation. “This year’s Toy Fair represents an exciting new chapter for our brand,” Emelo stated. “By collaborating with industry powerhouses like Pop-Tarts and innovative creators such as Wondery, Dreambo, and YouTube stars Sam and Colby, we can push the boundaries of entertainment. Our goal is to create immersive experiences that engage, inspire, and bring people together through play, appealing to audiences of all ages.”

Blending Nostalgia and Comfort: New Relatable Plushies and Wellness Products

This fall, Relatable is launching two products in partnership with Pop-Tarts, designed to evoke nostalgia and provide comfort. These new items aim to merge the cherished flavors of Pop-Tarts with contemporary comfort solutions:

• Happy Helpers Pop-Tarts Heating Pad: This microwavable heating pad offers soothing warmth alongside a playful design reminiscent of Pop-Tarts, merging comfort with nostalgia.
• Emotional Support Pop-Tarts Plushies: These plush toys bring Pop-Tarts flavors to real-life cuddly companions, perfect for fans of all ages and adding a new dimension to emotional well-being.

Relatable’s Emotional Support Plush line is expanding further, introducing new characters such as Emotional Support Pickles, Donuts, Ice Cream, and Kitties, allowing fans to choose their perfect plush companion.

A Thrilling New Era of Family Games

Relatable continues to lead with its dedication to crafting games that bring families together through joy and friendly competition. New games highlighted include:

• QU!CK QU!CK QU!CK: A collaboration with Dreambo and Wondery, this fast-paced party game energizes players with a creative vibe and a ticking timer ensuring that there are no wrong answers.
• Cows in Space: This hands-free game lets players use magnetic UFO headbands to ‘beam up’ cows from a spinning field, providing a unique play experience.
• What Do You Meme? Family Pets Edition: A family-friendly adaptation of the popular meme game, this version pairs funny pet images with iconic captions for a laugh-out-loud session.
• Ultimate Tic-Tac-Toe: In partnership with Games4Two, this game reimagines the classic with strategic mini-games making it both familiar and fresh.

Engaging Adult Experiences Await

For adults, Relatable’s lineup this fall includes immersive experiences crafted to captivate and engage:

• Buzzed Year Wrapped: A reflective game that humorously highlights the past year’s highs and lows through engaging challenges and scenarios.

The Future of Immersive Entertainment

In an interview with Archyde, Tom Emelo discussed Relatable’s vision for future entertainment landscapes. “We’ve entered an era where innovation meets nostalgia, and our partnerships fuel growth by forging unique entertainment experiences,” he explained. Looking ahead, Emelo anticipates more groundbreaking games, transformative partnerships, and even a few surprises that underscore Relatable’s commitment to shaping immersive entertainment.

He added, “The future of immersive entertainment hinges on connecting people emotionally and experientially, transcending the traditional confines of the screen. We’re excited to continue paving the way in this dynamic industry.”

As the company steps into 2025, Relatable solidifies its position as a trailblazer in entertainment, inviting audiences to join them in a journey where nostalgia meets novelty. Stay tuned for what is surely to be a groundbreaking year for the brand.