Haitai Ice Cream Secures Sponsorship with KBO League for 2026 Season
Haitai Ice Cream has officially signed a sponsorship agreement with the Korea Baseball Organization (KBO) for the 2026 KBO League season. The partnership, announced on February 20, 2026, will spot the company’s Bravo Cone brand prominently featured throughout the league’s events.
Bravo Cone to Become a National Icon
According to a representative from Haitai Ice, the company hopes Bravo Cone will become recognized as a national ice cream alongside baseball as the national sport of South Korea. [Source: The Chosun Ilbo]
Sponsorship Details and Activation
Through the sponsorship agreement, Bravo Cone will be visible on TV and online platforms broadcasting KBO League games. Haitai Ice plans to enhance brand engagement by hosting giveaway events and offering ticket purchase verification promotions for fans attending All-Star Game and postseason events. [Source: The Chosun Ilbo]
Continued Marketing Efforts
Haitai Ice intends to continue its sports marketing campaigns even after the completion of the merger between Binggrae and Haitai Ice Cream in April. [Source: The Chosun Ilbo]
Previous Sponsorship Agreement
This sponsorship builds upon a previous agreement signed on February 14, 2025, for the 2025 KBO League season. The initial agreement featured the “Tank Boy” brand and aimed to connect with fans at regular season games, the All-Star Game, and the postseason. [Source: Asiae.co.kr] [Source: The Korea Herald] The connection between “Tank Boy” and the KBO was inspired by the phonetic similarity between “KBO” in the ice cream’s name and the abbreviation for the Korea Baseball Organization.
KBO League Overview
The KBO League is the highest level of professional baseball in South Korea. The 2025 season, the 44th in KBO League history, featured ten teams: the Kia Tigers, Doosan Bears, Lotte Giants, NC Dinos, LG Twins, Hanwha Eagles, KT Wiz, Samsung Lions, SSG Landers, and the Kiwoom Heroes. [Source: Wikipedia] The LG Twins won the 2025 Korean Series, defeating the Hanwha Eagles. [Source: Wikipedia]