Burger King President Opens Direct Line of Communication with Customers

In an unprecedented move, Burger King has made its president, Tom Curtis, directly accessible to customers via phone and text message. The initiative, launched on February 17, 2026, aims to gather real-time feedback and shape the future of the quick-food chain.

Direct Access to Leadership

Starting February 17th, Burger King customers in the U.S. And Canada can contact Tom Curtis directly at (305) 874-0520 to share their thoughts on food quality, service, value, and overall restaurant experience. Burger King has committed to reviewing every message received and responding to as many calls as possible [Burger King Newsroom].

Why the Direct Line?

According to Burger King, the move is a natural extension of its commitment to customer feedback. The company has previously incorporated guest suggestions into menu innovations, such as the Million Dollar Whopper contest, and restaurant improvements [Burger King Newsroom]. Curtis emphasized the importance of hearing directly from customers, stating, “There’s nothing like hearing from guests firsthand, so I’m excited to have an even greater opportunity to have live open and honest conversations, ask questions, and witness how we can create an even better Burger King together.” [Burger King Newsroom].

Initial Response and Future Plans

Tom Curtis initially plans to dedicate approximately four hours each day for the first two weeks to fielding calls, and texts. Whereas this intensive period will eventually scale back, the initiative is intended to become a “sustainable routine” with Curtis and other Burger King leaders continuing to engage with customers regularly [Newsweek]. Restaurant Business reported that calls during the first two weeks may be recorded for marketing insights [Newsweek].

A Focus on Honest Feedback

Curtis has expressed a willingness to receive both positive and negative feedback, stating that honest input is crucial for identifying areas for improvement. He believes that understanding customer concerns is the best way to prevent future dissatisfaction [Newsweek].

For those who want to contact Curtis directly and share their thoughts, he can be reached via call or text at (305) 874-0520.