Ju Ji-Hoon to Star in Netflix’s ‘Buy King’ – A Deep Dive into the Upcoming K-Drama

The global popularity of Korean dramas, or K-dramas, continues to surge, consistently ranking among the most-watched shows on streaming platforms like Netflix. Anticipation is building for the upcoming series, Buy King, a drama poised to delve into the complex world of South Korean dynasties and the fierce competition for control of multi-billion dollar empires.

What is Buy King About?

Buy King (formerly named Viking) centers on the hidden family wars of South Korea’s wealthiest families, known as chaebols. The series explores the intricate family dynamics, succession battles, and the struggles among family members to claim control of a multi-billion-dollar business, according to What’s on Netflix.

Release Date and Production Timeline

Filming for Buy King is slated to begin in April 2026, with Ju Ji-Hoon already confirmed as the lead actor. VVIP Times reports that the actor chose this role after stepping away from the television adaptation of the film Inside Men. Production is expected to capture approximately seven to eight months, potentially leading to a release window in mid-2027, as indicated by World Today Journal.

Who is in the Cast?

Ju Ji-Hoon is the first confirmed cast member, playing the character of Han Tae Jun – “A man who shows no mercy in the face of success and power,” according to What’s on Netflix. He is known for his roles in Netflix’s Kingdom, The Trauma Code: Heroes on Call, and Hyena. No other cast members have been announced as of March 22, 2026.

Key Creative Team

Buy King is directed by Jo Sung-Hee, known for directing Netflix’s Space Sweepers, South Korea’s first sci-fi blockbuster. The screenplay is written by Lee Shin-Ho, who previously penned My Mighty Princess and The Chaser. 4filming.com highlights the strong creative team behind the project.

About Ju Ji-Hoon

Ju Ji-Hoon is a well-established South Korean actor and model, born on May 16, 1982. He began his career as a model in 2003, working with brands like Calvin Klein, Reebok, and Levi’s. He debuted as an actor in the 2006 television series Princess Hours and has since received numerous awards, including the Best Actor and Artist of the Year award at the 2018 Asia Artist Awards and the Korean Popular Culture and Arts Awards in 2025 with the Honor of Prime Minister’s Commendation.

Buy King Details at a Glance

• Title: Buy King
• Director: Jo Sung-Hee
• Writer: Lee Shin-Ho
• Episodes: 10
• Genre: Business, Drama, Thriller
• Lead Actor: Ju Ji-Hoon
• Lead Character: Han Tae Jun
• Streaming Platform: Netflix
• Release Date: Expected in 2027

Buy King promises a compelling narrative of ambition, betrayal, and the sacrifices made in the pursuit of power within one of South Korea’s most powerful families. As production begins, anticipation grows for this highly anticipated K-drama.