Chelsea FC Women Elevates Partnership with Constant Contact

Chelsea FC Women has announced a significant expansion of its commercial portfolio, naming the digital marketing platform Constant Contact as a principal partner. This move deepens a relationship that began in early 2025 and marks a new chapter in the club’s commitment to supporting female-led initiatives.

A Strategic Expansion of Roles

Under the terms of the new agreement, Constant Contact will serve as the official training kit partner for the 2026/27 season. This integration will see the company’s branding featured prominently across several key assets, including:

• Players’ and staff training kits
• Matchday warm-up apparel
• Team travel gear

Beyond the kit branding, Constant Contact has also been confirmed as the presenting partner for the Chelsea FC Women’s upcoming pre-season tour, which is scheduled to take place in Australia and New Zealand this August.

Building on Shared Values

The partnership, which originally launched in January 2025, was built on a mutual goal of supporting female-owned small businesses through a dedicated online platform. Both organizations have emphasized that the extension into a principal partnership is a natural evolution of their shared commitment to empowerment.

Giulia Mazzia, Commercial Director at Chelsea FC Women, highlighted the importance of the collaboration, noting that the partnership is designed to provide tangible resources for female business leaders. Berit Block, Head of International Marketing at Constant Contact, echoed these sentiments, stating that the deal reflects the company’s mission to back individuals who are building ventures from the ground up.

Key Takeaways

• New Designation: Constant Contact is now a principal partner of Chelsea FC Women.
• Kit Integration: The brand will appear on training kits, warm-up tops, and travel apparel for the 2026/27 season.
• Pre-Season Focus: The company will serve as the presenting partner for the team’s tour of Australia and New Zealand this August.
• Mission Alignment: The partnership continues to focus on supporting female entrepreneurs and providing resources for business growth.

Looking Ahead

As Chelsea FC Women prepares for the 2026/27 season, this partnership underscores the growing commercial interest in the women’s game. By aligning with a brand focused on digital marketing and small business support, the club continues to create pathways for off-pitch impact while strengthening its competitive infrastructure. Fans can look forward to seeing the new kit branding during the pre-season tour this summer, signaling the start of a renewed focus on both performance and community engagement.