Colorado Rapids Explore Potential Rebrand with Fan Survey
The Colorado Rapids have launched a fan survey, titled “One Club, One Legacy,” to gather input on a potential redesign of the club’s visual identity. The survey asks fans for their opinions on the current branding and explores possibilities for the future.
While the survey suggests the club is considering a rebrand, the Rapids have been speedy to emphasize that no final decisions have been made. Fan feedback will be a crucial component in the process, ensuring any changes reflect the desires of the club’s supporters.
Any potential changes to the Rapids’ branding would not be implemented until 2027, due to existing timelines with kit manufacturer Adidas. This provides ample time for the club to analyze survey results and develop a visual identity that resonates with the fanbase.
Colorado Rapids explore Potential Rebrand, Seek Fan Input
The Colorado Rapids are considering a potential rebrand, initiating a fan survey titled “One Club, One Legacy” to gather feedback on the club’s current branding and explore potential changes. According to Chief Business Officer Hailey Durmer,no decisions have been made,and fan input is paramount to the process.
the club is collaborating with branding agencies monigle and Name & Number – the same firms involved in the Seattle sounders’ recent redesign – to assess the Rapids’ visual identity. However, any changes resulting from this exploration would not be implemented until the 2027 season due to Adidas’ kit production timelines.
Durmer emphasized that the survey is designed to determine if a rebrand is even desired by the fanbase.The survey focuses on the club’s visual identity, and the Rapids plan to provide further opportunities for fan feedback over the next one to two years.If fans express a preference to maintain the current branding, that option will be respected.
The Rapids have historically faced challenges in gaining prominence within Denver’s competitive sports landscape. Recent jersey releases, including the Headwaters second jersey – incorporating elements of the colorado state flag – and the original green retro third jersey, have been positively received by supporters.
Fans are encouraged to share their thoughts in the comments and can find more information about the potential rebranding on Burgundy Wave.
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