Coventry Expands Partnership with NAIFA to Enhance Life Settlement Education

FORT WASHINGTON, Pa., Feb. 19, 2026 – Coventry, a leader in the secondary market for life insurance, has announced an expanded national sponsorship agreement with the National Association of Insurance and Financial Advisors (NAIFA). This collaboration aims to provide NAIFA members with increased access to educational resources and insights into the role of life settlements within comprehensive financial planning strategies.

Exclusive Gold Sponsorship

Under the agreement, Coventry will serve as NAIFA’s exclusive Gold sponsor in the life settlement category. This sponsorship will support advisor education and engagement surrounding the secondary market for life insurance. Coventry will support key NAIFA national initiatives and events throughout 2026, including the FSP Institute, the Congressional Conference, and the National Leadership Conference, as well as Life Happens programming.

Addressing Evolving Client Needs

“Advisors are being asked to deliver more holistic, informed guidance as clients’ needs evolve, particularly around unneeded or underperforming life insurance policies,” said Reid Buerger, Chief Executive Officer of Coventry. “NAIFA plays a vital role in supporting advisors, and Coventry is pleased to contribute its expertise to that mission. Through this sponsorship, we seek to enhance advisors’ understanding of the secondary market for life insurance and the role that life settlements may play in broader planning conversations.”

A Longstanding Relationship

Coventry has a pre-existing relationship with NAIFA, having previously supported the association through its Limited and Extended Care Planning Collective. This expanded sponsorship signifies a continued commitment to advisor training and client-centered planning.

Coventry’s Role in the Life Insurance Market

Coventry is recognized as the leader and creator of the secondary market for life insurance and a pioneer of the life insurance-backed asset class. The company operates an integrated platform encompassing secondary life insurance, longevity financing, life and annuity distribution, and insurance technology.

About Coventry

Coventry focuses on expanding policyholders’ financial freedom, providing capital-efficient solutions backed by life insurance and longevity-linked assets, improving access to insurance and retirement products, and utilizing technology to optimize pricing, risk management, and operational efficiency within the life insurance ecosystem. To date, Coventry has purchased over 23,000 life insurance policies, completed over $50 billion in longevity-linked transactions, paid out over $6 billion to policyholders, and originated life insurance-related loans valued at more than $1 billion. More information can be found at coventry.com.