A Delhi-based entrepreneur who turned a Rs 10,000 investment into a booming ramen brand lost everything and declared bankruptcy at age 23, Moneycontrol reported.
The founder detailed the rapid rise and sudden collapse in a Reddit post on the r/IndiaBusiness forum.
The venture started in August 2022 with minimal DIY equipment inside a rented room. Using prior marketing experience, the founder developed the recipe, packaging, and shelf life independently. Initial daily sales hovered between Rs 5,000 and Rs 6,000.
Within three months, daily revenue surged to Rs 25,000. That quick financial jump bred overconfidence.
“I felt like a god, and I thought I was totally untouchable, so I started spending idiotically,” the entrepreneur wrote on [Reddit].
Personal expenses escalated alongside the purchase of a PlayStation 5 and other gaming consoles. The spending outpaced the young company’s actual financial stability.
Daily sales dropped sharply to between Rs 10,000 and Rs 12,000 soon after the peak. Continued spending on advertisements failed to recover the lost revenue.
Multiple marketing campaigns yielded no results. The unsustainable financial drain forced the founder to shut down the brand entirely by the end of 2023.
“I literally went from 25k in sales to 0 sales,” the user said. “I literally had to lend money and take loans to cover monthly expenses, and I went bankrupt at the age of 23.”
Debt mounted as the business generated zero revenue while monthly expenses continued. Borrowing money became the only way to cover basic financial commitments.
By 2026, the same entrepreneur launched a new enterprise selling water fountains. Operations rely once again on a self-made manufacturing plant and independent marketing.
“I get good sales, but I’m still struggling with managing the business, although I managed to make my own manufacturing plant and handle marketing all by myself in just 2 months,” the founder wrote. Expanding the new brand creates operational hurdles.
Other community members responded to the post by praising the founder’s resourcefulness in product development. Several users advised seeking professional assistance specifically for financial management.
Related reading