Nike Seeks Digital Brand Marketing Director for Basketball in Greater China

Nike is seeking a visionary Digital Brand Marketing Director to lead its basketball marketing efforts in Greater China (GC). This leadership role, reporting to the Senior Director, Digital Marketing GC, will be pivotal in shaping and accelerating the Nike Basketball narrative across GC’s digital ecosystems. The position requires a deep understanding of the Chinese consumer, a passion for basketball culture, and a proven track record of building and activating global networks.

Role Overview

The Digital Brand Marketing Director will be responsible for developing and executing the GC digital brand marketing strategy for basketball. This includes ensuring all activations meet high-quality standards and resonate with consumers during key moments. The role demands strategic storytelling to align stakeholders and manage resource planning for precise execution. Collaboration with creative talent is essential to deliver world-class consumer experiences.

Key Responsibilities

• Develop and execute the GC digital brand marketing strategy for basketball.
• Lead strategic storytelling to align cross-functional teams and leadership.
• Manage resource planning and execution to bring ideas to life.
• Collaborate with and empower creative talent.
• Drive demand generation and community connection through digital channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in brand marketing with expertise in the basketball ecosystem.
• Genuine passion for basketball, culture, and fashion.
• Extensive knowledge of Nike Basketball products and athlete portfolio.
• Strong command of digital platforms, including e-commerce and apps.
• Experience leading diverse, high-performance teams.
• Exceptional communication skills, both verbal and written.
• Ability to balance creativity with discipline in a fast-paced environment.
• Global networking capability and experience in cross-cultural collaboration.

Collaboration and Reporting Structure

This role reports directly to the Senior Director, Digital Marketing GC and will lead a team orchestrating the digital marketing offense for Basketball. Close collaboration will be required with:

• Global Digital Marketing team
• GC Basketball marketing teams
• Nike Direct Digital Commerce (NDDC) team

Core Attributes Valued by Nike

Nike seeks individuals who embody a clear visionary mindset, intellectual curiosity, and a proactive approach to learning. Proven success in building global networks and a mastery of basketball – from strategic planning to day-to-day operations – are too highly valued. Nike emphasizes the importance of a team-first mentality and the ability to influence at senior levels.

Nike’s Commitment to Innovation and Inspiration

Nike, Inc. Aims to bring innovation and inspiration to every athlete* in the world. The company looks for individuals who can push boundaries, elevate potential, and lead with greatness. Nike Digital Marketing focuses on connecting with consumers and athletes in the digital spaces that matter most to them, connecting the emotion of the Nike Brand, product, and experiences in new and powerful ways.