SIEC 2026: Comexposium Appoints Cyril Szczerbakow to Lead Commercial Property Trade Show

Comexposium has appointed Cyril Szczerbakow as the new head of the Siec, the annual trade show for the commercial property sector, ahead of its 21st edition. The event is scheduled to take place on June 10 and 11, 2026, at the Paris Expo Porte de Versailles. Szczerbakow will work under the leadership of Annabelle Serres, who oversees both the Siec and NRF Retail’s Big Show Europe.

Who is Cyril Szczerbakow?

Cyril Szczerbakow brings fifteen years of experience in the strategic and commercial development of B2B events to his new role. Before joining Comexposium in 2023, he spent time at RX France, where he managed the commercial expansion of major industry trade shows such as MIPTV and MIPCOM. His background also includes work in London, where he focused on audiovisual content distribution for organizations including Channel 4 International and ABC Australia.

Since joining Comexposium, Szczerbakow has served as the show’s Market Manager, where he focused on building partnerships and shaping the event’s professional offerings. In his new capacity, he is tasked with reinforcing the Siec’s position as a transactional platform for the retail ecosystem and local territories.

Strategic Direction for the 2026 Edition

The upcoming 2026 edition of the Siec is framed under the theme “Le commerce, ça se vit!” (Commerce is something you experience!). This focus highlights a broader industry shift where commercial spaces are increasingly integrating leisure, dining, sports, and services rather than functioning solely as points of purchase. According to Comexposium, the event aims to foster collaboration between the Fédération des acteurs du commerce dans les territoires (Fact) and other key industry stakeholders to enhance the value of these commercial spaces.

Leadership Integration at Comexposium

The appointment of Szczerbakow is part of a wider effort by Comexposium to create synergies between its major retail-focused events. By aligning the leadership of the Siec with NRF Retail’s Big Show Europe under Annabelle Serres, the organizer intends to solidify the show’s status as a benchmark meeting point for professionals. Szczerbakow has emphasized that his roadmap involves developing high value-added offerings to ensure the event remains a vital resource for those shaping the future of local commerce.

Key Takeaways for Attendees

• Event Dates: The 21st edition of the Siec will be held on June 10 and 11, 2026.
• Venue: The trade show is hosted at Paris Expo Porte de Versailles.
• Theme: The 2026 edition centers on the theme “Le commerce, ça se vit!” to reflect the experiential transformation of retail assets.
• Leadership: Cyril Szczerbakow leads the event under the supervision of Annabelle Serres, who also directs NRF Retail’s Big Show Europe.

Frequently Asked Questions

What is the primary focus of the Siec trade show?
The Siec serves as a professional meeting point for the commercial real estate and retail ecosystem, focusing on the development and transformation of retail spaces and local territories.

What is the relationship between the Siec and Fact?
Cyril Szczerbakow works in close collaboration with the Fédération des acteurs du commerce dans les territoires (Fact) to structure the event’s offerings and strengthen its network of industry partnerships.

Where can professionals register for the event?
Registration for the 2026 edition is managed through the official Siec website, which provides access to the two-day event at Paris Expo Porte de Versailles.