iPhone 17 Pro and Pro Max: What to Expect from Apple’s Next Flagship

Apple is gearing up to release its next generation of iPhones, the iPhone 17 Pro and iPhone 17 Pro Max. While details are still emerging, here’s a breakdown of what we know so far about the design, performance, camera capabilities, and new features.

Design and Display

The iPhone 17 Pro will continue Apple’s commitment to a premium design, featuring a heat-forged aluminum unibody. This material is chosen for its exceptional pro capability, optimized performance, and battery efficiency. The phone will be available in three finishes: Cosmic Orange, Deep Blue, and Silver. Both models will boast Super Retina XDR displays, with the iPhone 17 Pro featuring a 6.3-inch screen and the iPhone 17 Pro Max offering a larger 6.9-inch display. These displays are brighter and offer improved anti-reflection technology, along with ProMotion technology up to 120Hz for smoother scrolling and responsiveness.

Performance and Chip

Powering the iPhone 17 Pro and Pro Max is the A19 Pro chip. This new chip is vapor-cooled to ensure lightning-quick performance even during demanding tasks. Apple claims breakthrough battery life with the A19 Pro, allowing for extended usage throughout the day.

Camera System

The iPhone 17 Pro models will feature a Pro Fusion camera system with all 48MP Fusion rear cameras. The iPhone 17 Pro Max will offer the longest zoom ever seen on an iPhone. A new Center Stage front camera will provide flexible framing options and smarter group selfies. The devices also support ProRes RAW video recording, an industry-leading Apple-developed codec offering the highest level of control for video editing.

New Features with iOS 26 and Apple Intelligence

The iPhone 17 Pro and Pro Max will ship with iOS 26, featuring a new look and even more magic. A key component of this update is Apple Intelligence, which introduces effortlessly helpful features like image creation and Live Translation.

Durability and Protection

Apple has enhanced the durability of the iPhone 17 Pro with Ceramic Shield on the front, offering 3x better scratch resistance compared to previous models. The back of the phone is also protected with Ceramic Shield, making it 4x more resistant to cracks.

Action Button and Connectivity

The Action button returns, offering customizable quick access to favorite features like Silent mode, Translation, and Shortcuts. The iPhone 17 Pro also supports eSIM technology, allowing for easy digital SIM transfer and the ability to apply two phone numbers simultaneously.

Trade-In Options

Customers can receive credit toward their next iPhone when they trade in an eligible device. Learn more about trade-in options.

Availability and Pricing

Pricing for the iPhone 17 Pro starts at an unspecified amount, with options for financing. The iPhone 17 Pro Max is also available for pre-order. See purchasing options.