iPhone Ultra Delayed Behind iPhone 18 Pro, Reports Say
The iPhone Ultra could launch in autumn but may arrive in stores weeks after the iPhone 18 Pro, according to a report from Macworld. The publication cited sources indicating that Apple’s foldable iPhone is still in early production, while the Pro models are closer to mass manufacturing.
When Will the iPhone Ultra Launch?
The iPhone Ultra is expected to debut alongside the iPhone 18 Pro during Apple’s September event, but its retail release could lag, similar to the 2017 iPhone X, which launched weeks after the iPhone 8, Macworld noted. “The Pro models are further along in production, while the foldable design faces technical hurdles,” the report stated.
Why Is the Production Delayed?
Apple’s foldable iPhone requires a complex hinge mechanism and a flexible display, which are more challenging to scale than the standard Pro models, according to the report. “The Ultra’s production is still in early stages, while the Pro variants are nearing mass manufacturing,” Macworld wrote. This mirrors the 2017 timeline, when the iPhone X’s delayed release was attributed to its advanced screen technology.

How Much Will the iPhone Ultra Cost?
The iPhone Ultra could retail for up to $2,500, depending on configuration, Macworld reported. The price is driven by the cost of the foldable panel and hinge system, which are significantly more expensive than traditional smartphone components. Apple is also producing fewer Ultra units compared to the Pro models, the report added.
What Does This Mean for Apple’s Strategy?
The delay underscores the challenges of integrating foldable technology into Apple’s product lineup. While the iPhone 18 Pro will likely see incremental design updates, the Ultra represents a more radical shift. Analysts suggest the delay could allow Apple to refine the device before a broader rollout, though it may also create market uncertainty around its competitive positioning against Samsung’s Galaxy Z Fold series.
FAQ: Key Details About the iPhone Ultra
- When will the iPhone Ultra launch? Expected alongside the iPhone 18 Pro in September, but retail availability may be weeks later.
- Will it cost more than the Pro models? Yes, with prices potentially reaching $2,500 due to the foldable design.
- Why is production slower? The Ultra’s hinge and flexible display require more time to scale than the Pro’s standard components.
Apple has not commented publicly on the report. Further details are expected as the company approaches its September event.