Javier Moreno Valera: A Career Profile of the Spanish Coach and Former Striker
Javier Moreno Valera, commonly known as Javi Moreno, is a Spanish professional football coach and former striker currently serving as the manager of the Segunda Federación club Intercity. Born on September 10, 1974, in Silla, Spain, Moreno enjoyed a professional playing career that spanned over a decade, most notably representing Deportivo Alavés in La Liga before moving to Italian giants AC Milan.
The Playing Career of Javi Moreno
Moreno’s journey in professional football began within the youth ranks of FC Barcelona. He eventually made his professional debut with the club’s B-team. Throughout his career, he competed at the highest levels of Spanish football, accumulating 118 appearances and 38 goals in La Liga. His top-flight tenure included stints with Atlético Madrid and Real Zaragoza, though he is perhaps best remembered for his prolific period at Alavés.

His performance in Spain earned him international recognition, resulting in five caps for the Spanish national team in 2001. That same year, he secured a move to Serie A to play for AC Milan. Moreno also experienced English football during his career, joining Bolton Wanderers on loan in 2004. He concluded his playing days in the Spanish lower divisions, retiring with a career total of 368 appearances and 130 goals across various levels of competition.
Transitioning to Management
Following his retirement from professional play, Moreno moved into coaching. His managerial path has seen him lead various clubs across the Spanish football pyramid. His career in the dugout includes spells at:
- Utiel (2014–2015)
- Novelda (2015–2016)
- Alcorcón B (2016)
- Córdoba (youth) (2018–2019)
- Pozoblanco (2019–2020)
- Ejea (2020–2021)
- Badalona (2021–2022)
- Tarazona (2022–2023)
- Numancia (2023–2024)
- Linense (2024–2025)
- Intercity (2025–present)
Personal Background and Name Origin
The name Javier, which Moreno carries, is the Spanish spelling of the masculine name Xavier. The name finds its roots in the Kingdom of Navarre and is etymologically linked to the Basque word etxaberri, which translates to “castle” or “new house.” Its widespread popularity in Spain and Ibero-American countries is largely attributed to the historical influence of the Jesuit missionary Saint Francis Xavier. As of June 2026, Moreno continues to apply his experience as a former striker to his current role as a manager in the Spanish football system.
Key Takeaways
- Full Name: Javier Moreno Valera
- Date of Birth: September 10, 1974
- Playing Position: Striker
- Current Role: Manager of Intercity
- Notable Clubs: Alavés, AC Milan, Atlético Madrid, Real Zaragoza