Lidl and AOK PLUS Partner to Reward Healthy Lifestyles with Discounts

Lidl Germany is expanding its commitment to promoting conscious nutrition and healthy living through a modern partnership with AOK PLUS, a health insurance provider in Saxony and Thuringia. The collaboration links health-conscious behavior with additional benefits for shoppers using the Lidl Plus app, offering discounts to those who prioritize movement and wellness.

Incentivizing Healthy Choices

The core of the partnership is a coupon program designed to reward AOK PLUS members in Saxony and Thuringia for engaging in healthy activities. Members who participate in health challenges will receive digital coupons redeemable for discounts on health-conscious products at Lidl stores. This initiative aims to make healthier choices more accessible and affordable.

Reaching Millions of Customers

Lidl, as a leading grocery retailer in Germany, reaches millions of customers daily both in-store and online. The company has been strategically focusing on conscious and sustainable nutrition for years. AOK PLUS, with over 20.9 million members as of November 2021, is one of Germany’s largest statutory health insurance funds [1].

How the Program Works

AOK PLUS members participate in health challenges through the AOK Navida app. Successful completion of these challenges unlocks digital coupons, which are then transferred to the Lidl Plus app. These coupons can be used to receive discounts on healthy products during their Lidl shopping trips [2].

A Focus on Preventative Health

Both Lidl and AOK PLUS emphasize that health is not solely determined by medical intervention but is significantly influenced by everyday choices – including shopping, eating and physical activity. The partnership aims to support individuals in making healthier decisions and integrating them into their daily routines.

“As a health guide, we want to provide orientation and support where health is created – in everyday life. For this, we need partners with reach and proximity to everyday life. Lidl reaches millions of people regularly at the place where initial decisions are made for nutrition and lifestyle,” said Dr. Stefan Knupfer, CEO of AOK PLUS [3].

Julius von Schnurbein, Head of Customer Relations at Lidl, added, “A healthy diet starts with a good offer and clear orientation in everyday life. Through the cooperation with AOK Plus, we are creating real added value: We combine our digital reach with targeted incentives to make a balanced choice in Lidl stores as simple and attractive as possible.” [2]

Partnership Reach

The partnership between Lidl and AOK Plus is available to approximately 3.48 million insured individuals across 210 Lidl branches in Saxony and Thuringia [2].