Sky Sports Extends Exclusive Masters Coverage in UK & Ireland, Bolstering Golf Portfolio
Sky Sports, the leading UK and Ireland pay-TV broadcaster, has announced a multi-year extension to its exclusive rights agreement for the Masters Tournament, one of golf’s most prestigious major championships. This renewal solidifies Sky Sports’ position as the premier destination for golf coverage in the region, building upon a successful partnership that began in 2020.
The extended agreement promises an enhanced viewing experience for golf enthusiasts, with sky committing to broadcast nearly 20
Sky Sports extends Exclusive Masters Tournament Broadcast Rights in UK & ireland
Sky Sports has secured an extension to its broadcasting rights for the prestigious Masters Tournament, continuing its reign as the exclusive home of the iconic golf major in the United Kingdom and Ireland. The multi-year renewal, announced today, promises an expanded viewing experience for golf enthusiasts across both nations.
This agreement builds upon a successful partnership that began in 2020, with a previous renewal occurring in early 2022. sky Sports has consistently delivered thorough coverage of the Masters, culminating in record-breaking viewership earlier this year. the final day of the 2025 Masters, which saw Rory McIlroy claim his fifth major title and a career Grand Slam, achieved a peak audience of 1.85 million viewers – marking Sky’s most-watched day in history.
enhanced Coverage for Dedicated Golf Fans
The renewed deal will see Sky Sports increase its live coverage by nearly 20%. Key enhancements include a dedicated live feed focusing on the famed Amen corner, offering viewers an immersive experience of this pivotal stretch of holes at Augusta National Golf club. Coverage will also expand to include dedicated feeds from featured groups,allowing fans to follow their favorite players throughout the tournament.
“We’re delighted to extend our long-standing partnership with the masters tournament and Augusta National Golf Club,further cementing Sky Sports as the home of golf in the UK and Ireland,” stated Jonathan licht,Sky’s Chief Sports Officer.
Expanding Broadcast Landscape
While Sky Sports maintains its exclusive position, the broadcast landscape for the Masters is evolving. In September, Amazon Prime Video was announced as a new domestic rights partner, set to stream two additional hours of first-and-second round coverage. This addition provides golf fans with more options to follow the action from Augusta.
Looking Ahead to 2025
The next Masters Tournament is scheduled to take place between April 6th and 12th, 2025. Sky sports’ continued commitment ensures that golf fans in the UK and Ireland will have unparalleled access to the drama, skill, and tradition of this celebrated sporting event.
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