Meta Tests Tiered Subscriptions in Vietnam with Meta One and Facebook Plus
Meta has begun rolling out paid subscription packages named Meta One and Facebook Plus to select user accounts in Vietnam, introducing tiered AI tools, interface customization, and expanded content management features. The deployment varies by account, with some users receiving access to multiple tiers of Meta One while others see only Facebook Plus.
Subscription Tiers and Pricing Structure for Meta One
The Meta One interface introduces four distinct pricing tiers: basic, advanced, expert, and maximum. Prices range from 149,000 Vietnamese Dong (VND) per month up to more than 5 million VND monthly. The entry-level package primarily increases usage limits for artificial intelligence tools. Higher tiers add prominent follow buttons, content viewer analytics, automated account follow invitations, and direct employee support. Support request limits scale by tier, offering one request per month on advanced packages and unlimited requests on the maximum tier.
Meta is rolling out Instagram Plus and Facebook Plus ($3.99/mo).Plus users will gain access to extra features like profile customization, super reactions, and story insights, with additional AI plans coming soon. pic.twitter.com/uwgjQx3qzm
Subscribing to Meta One extends cross-platform features to profiles sharing the same Meta account, including Instagram Plus and WhatsApp Plus functionality. Available tools listed in the interface include AI-based image and video generation utilities, content scheduling, audience analytics, and engagement management. Not all listed benefits apply universally to every profile page. A separate interface section displays features that remain excluded, which includes the verification badge. Consequently, subscribing to Meta One does not grant the blue verification mark associated with Meta Verified.
Facebook Plus Pricing and Story Management Features
For select accounts, Facebook Plus costs 27,990 VND per month and includes a one-week free trial for use across Facebook and Messenger. The package focuses primarily on story enhancements, such as viewer statistics, special emojis, content previews, extended story lifespans, and search capabilities within viewer lists. Additionally, Facebook Plus lets users replace the default blue Facebook app icon on mobile screens with alternative icon designs. The benefit list for Facebook Plus makes no mention of a blue verification badge, separating it from the paid Meta Verified account authentication service.
Frequently Asked Questions
Are all Facebook and Instagram users in Vietnam currently able to purchase Meta One or Facebook Plus?
No. Current testing limits the rollout to select accounts, and subscription names, pricing, and benefits vary by account. The test interfaces provide no information regarding when the services will become widely available to all users in Vietnam.
Does subscribing to Meta One grant a blue verification badge?
No. The Meta One interface features a separate section for benefits that do not apply to the account, which includes the verification badge. Meta One subscriptions are distinct from the Meta Verified program.
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