Cork-based jewellery brand Chupi is set to expand its retail footprint with a new permanent location at Mahon Point Shopping Centre. The Irish designer brand, founded by Chupi Sweetman, confirmed the upcoming opening as part of its ongoing growth strategy, following the success of its flagship store on Dublin’s Powerscourt Townhouse Centre and its presence in Brown Thomas.
Chupi’s Expansion into Mahon Point
The new retail space at Mahon Point marks a significant move for the brand, which specializes in solid gold and lab-grown diamond jewellery. According to company statements, the decision to open in Cork’s largest shopping centre aligns with the brand’s focus on high-traffic, premium retail environments.
While Chupi has long maintained a strong digital presence, the company has increasingly prioritized physical storefronts to allow customers to view engagement and heirloom pieces in person. The Mahon Point location will serve as a primary touchpoint for the brand in the Munster region, catering to a growing demand for luxury Irish-made goods.
Brand Growth and Market Positioning
Chupi has transitioned from a boutique studio into a significant player in the Irish luxury market. The brand, which launched in 2013, has gained international recognition for its "fine jewellery" approach, specifically focusing on pieces designed to be passed down through generations.
The expansion into Mahon Point follows a period of financial investment for the company. In 2023, Chupi secured €3.5 million in funding to support its international scaling efforts and digital transformation. By establishing a permanent home in a major regional shopping hub, the brand aims to solidify its domestic market share while providing a physical experience that complements its e-commerce platform.
Retail Trends in Irish Shopping Centres
The addition of a luxury jewellery retailer like Chupi reflects a broader trend among Irish shopping centres to curate a mix of premium, locally-rooted brands alongside international high-street retailers. Mahon Point, which serves as a major retail destination for Cork city and county, has been actively diversifying its tenant list to include more Irish-designed luxury products.
This move allows shoppers in the south of Ireland to access the brand’s full collection, including its signature "North Star" and "Crown" designs, without needing to travel to Dublin. The store opening is expected to create new retail roles in the area, contributing to the local economy while reinforcing Cork’s status as a hub for Irish design.
Frequently Asked Questions
Where is the new Chupi store located?
The new store is located within Mahon Point Shopping Centre in Cork.
What kind of jewellery does Chupi sell?
Chupi specializes in fine jewellery, including engagement rings, wedding bands, and everyday pieces crafted from solid gold and lab-grown diamonds.
Does Chupi have other physical stores?
Yes, the brand operates a flagship store at the Powerscourt Townhouse Centre in Dublin and maintains a presence in various Brown Thomas locations.
When will the Mahon Point store open?
The brand has confirmed the opening as part of its 2024 retail expansion, with official branding and signage already appearing at the site to signal the upcoming launch.
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