Peter Buchenau Publishes Interim Management Guide for Strategic Sales
Strategic sales management in disruptive markets is the focus of a new book edited by Peter Buchenau and published by Springer Gabler on November 2, 2026, openPR reported. Titled Chefsache Strategisches Vertriebsmanagement – Weitere Handlungsempfehlungen aus Sicht von Top Interim Managern, the volume compiles twelve practical contributions from interim managers within the sales, marketing, and service specialist group of the Dachgesellschaft Deutsches Interim Management (DDIM).
Artificial Intelligence and Subscription Models Transform Sales Operations
The text addresses how businesses can generate customer value and economic success amid shifts in artificial intelligence, sustainability mandates, and digital business models. Contributors examine how AI and data-driven customer relationship management systems alter customer outreach, how pricing can align closer with customer utility, and the structural adjustments required when shifting from selling standalone products or software licenses to ongoing subscription services and Software-as-a-Service frameworks.
Combined Expertise from DDIM Industry Practitioners
The twelve contributing authors bring more than 200 years of experience across various industries and leadership functions. The roster features Alexa Michel, Bastian Marheineke, Elmar R. Gorich, Jürgen H. Thiel, Michael Lachner, Naceur Chaabane, Ralf H. Komor, Siegfried Lettmann, Stephan Rohe, Tasso Enzweiler, and Ulrich Girrbach. Their chapters explore topics ranging from robotics and the green hydrogen economy to global target markets, Environmental, Social, and Governance criteria, and organizational resilience.
I had the pleasure of having the DE version of my book automatically AI-translated into EN (Acc. Mgmt. Strategies in B2B Sales). #THANKYOU. https://t.co/Y2sLwisHRq#AccountJourney #Sales #AccountManagement #B2B @Springer_Gabler @SpringerNature @GablerMarketing #SalesStrategy pic.twitter.com/qhJq0EV8FF
Book Launch at the DDIM Congress in November 2026
The joint release of the book is scheduled for the DDIM Congress on November 6 and 7, 2026, where many of the contributing authors will make personal appearances. The publication targets corporate executives, board members, supervisory boards, and managers overseeing sales, marketing, service, business development, product management, and customer experience. The hardcover edition is available under ISBN 978-3-658-47961-9, and the accompanying eBook carries ISBN 978-3-658-47962-6.
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