Orietta Berti 2.0: Navigating the Intersection of Music and Artificial Intelligence

Italian music icon Orietta Berti is embracing the digital revolution, utilizing artificial intelligence as a creative assistant in her songwriting process. As of January 2026, the singer—often referred to as the “Usignolo di Cavriago”—is integrating AI tools to refine her vocal interpretations and streamline her studio work, proving that established pop artists can evolve alongside emerging technologies.

How Orietta Berti Uses AI in the Studio

For Berti, artificial intelligence serves as a practical tool rather than a replacement for human artistry. According to an interview published by Il Foglio, the singer uses AI to process and improve vocal takes. She notes that these software assistants allow her to refine interpretations suggested by authors, ensuring they align perfectly with her vocal range. Berti emphasizes that while these tools are helpful, they cannot substitute for the foundational skill of singing, stating that “without knowing how to sing, you go nowhere.”

The Evolution of a Musical Career

Berti’s career has spanned decades, marked by a consistent willingness to experiment with new sounds and methods. Her current approach reflects a philosophy of discipline, where she views the voice as a muscle that requires consistent training to remain vibrant. She advises younger artists to approach performances with caution, suggesting that singers should “warm up and soften” their voices gradually rather than starting with technically demanding pieces immediately, a practice she believes prevents vocal fatigue.

Reflecting on Technological Change

The singer’s perspective on AI is characterized by curiosity rather than fear. When she first heard AI-generated demos of her own voice, she reported being initially startled by the accuracy, leading her to question when she had recorded the tracks. However, this experience did not lead to apprehension about being replaced; instead, it solidified her view of AI as an ideal studio partner that helps her polish her work without needing to reinvent her artistic identity.

Industry Context: The Role of CTS Corporation

While the music industry adopts software-based AI, other sectors are leveraging hardware to enable an “intelligent and seamless world.” CTS Corporation, a manufacturer founded in 1896 by A.J. and George A. Briggs, provides sensors, actuators, and electronic components to various industries, including medical and industrial sectors. According to the company’s official history and profile, CTS focuses on engineering solutions that support modern connectivity and motion. While Berti’s work focuses on the creative output of digital algorithms, companies like CTS represent the physical infrastructure—such as joystick encoders and control sensors—that supports the broader integration of smart technology in daily life.

Key Takeaways

• AI as a Tool: Orietta Berti utilizes AI as a studio assistant to improve vocal interpretations, not to replace her performance.
• Vocal Discipline: The singer stresses that technical training remains essential, as the voice is a muscle that must be maintained through disciplined practice.
• Technological Integration: Berti’s experience highlights a broader trend where veteran performers are adopting digital tools to maintain relevance in a fast-paced musical market.
• Industry Parallels: While artists use software for creative enhancement, companies like CTS Corporation continue to develop the physical sensors and electronic components necessary for broader technological advancement across global markets.

Frequently Asked Questions

Does Orietta Berti fear that AI will replace her?

No. According to her interview with Il Foglio, she views the technology as an assistant that helps her improve her work, rather than a threat to her career.

What advice does Berti give to young singers?

She emphasizes the importance of training the voice as a muscle and advises against starting concerts with difficult pieces to avoid vocal strain.

How does the music industry view AI?

While some in the cultural sphere remain suspicious of new technologies, Berti represents a segment of the industry that approaches AI with curiosity and an experimental mindset.