OTB Group Discusses Sustainability and Digital Product Passports with King Charles III
London, United Kingdom – On March 12, 2026, OTB, the Italian fashion holding company, met with His Majesty King Charles III at Buckingham Palace to discuss advancements in sustainability and technology within the fashion industry. The meeting involved a private session with the Sustainable Markets Initiative’s fashion task force, chaired by Federico Marchetti.
OTB’s Commitment to Sustainability
Represented by President Renzo Rosso and Sustainability Ambassador Andrea Rosso, OTB shared its progress in integrating sustainable practices and innovative technologies into its operations. A key focus of the discussion was OTB’s pilot project for a Digital Product Passport (DPP), designed to align with upcoming European regulations.
Digital Product Passport Pilot Project
The DPP initiative utilizes blockchain registration and Near Field Communication (NFC) technology to enhance the transparency, authenticity and traceability of products. OTB plans to progressively extend this technology across all its brands. “Today we likewise wanted to share our commitment to sustainability from a technological perspective, presenting the projects we are developing together with Aura as part of the Digital product passport,” stated Renzo Rosso, President and Founder of the OTB Group.
Collaboration with Aura Blockchain Consortium
OTB is actively collaborating with the Aura Blockchain Consortium, serving as a steering member, to develop secure and scalable digital traceability solutions for its luxury brands. This partnership underscores OTB’s dedication to leveraging technology for greater supply chain visibility, and accountability.
OTB Group Portfolio
OTB’s portfolio includes renowned brands such as Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The group also controls Staff International and Brave Kid, and holds a stake in the American brand Amiri.
The Sustainable Markets Initiative
The meeting took place under the auspices of the Sustainable Markets Initiative (SMI), founded by His Majesty King Charles III in 2020. The SMI aims to mobilize private sector investment to achieve a sustainable future, focusing on systems-level change across markets and industries. Sustainable Markets Initiative
The SMI’s mandates, the Terra Carta and Astra Carta, provide practical trajectories for private sector sustainability efforts. The initiative convened a private capital mobilization event in London in December 2025, attended by King Charles III. Sustainable Markets Initiative Hosts Landmark Private Capital Mobilization
The U.K.-based initiative has been gaining traction with U.S. CEOs, including those from Bank of America, State Street, and EY, who are backing King Charles III’s efforts to drive sustainability within the private sector. U.K.-based sustainability initiative is drawing U.S. CEOs