Outreach Talent Group Launches Dedicated Sports Division
London-based talent agency Outreach Talent Group (OTG) has announced the launch of a new Sports division, signaling a strategic expansion to support athletes in building sustainable careers both on and off the field. The division aims to provide a holistic approach to athlete representation, encompassing brand partnerships, content creation and digital strategy.
A New Model for Athlete Growth
The newly formed Sports division will focus on helping athletes cultivate their personal brands and establish robust digital platforms. This approach emphasizes athlete control over their public image and engagement with fans and sponsors. OTG intends to support athletes throughout their competitive careers and beyond, opening doors to opportunities in media, entrepreneurship, and entertainment. A key focus will be on leveraging owned channels, particularly social media, to maximize athlete reach and influence.
Roster and Representation
The division’s initial roster includes a diverse group of athletes, including Jess Breach, Matty Lee (MBE), Jenny Mannion, Montel McKenzie, Toby Addison, Alice Kinsella, Gio Russo, and Harriet Prior [Sport Industry Group]. Matty Lee, an Olympic gold medalist in diving at the Tokyo Games alongside Tom Daley, is among the prominent athletes represented [Outreach Talent Group]. He has also appeared on popular television shows such as “I’m A Celebrity… Get Me Out of Here!” and “The Chase Celebrity Special” [Outreach Talent Group].
Focus on Underrepresented Groups
OTG’s Sports division will prioritize supporting underrepresented groups within the sporting world, particularly female athletes. The agency recognizes the need for female athletes to diversify their income streams and build visibility beyond their athletic achievements. The division aims to provide a structure for sustainable income and increased exposure for these athletes.
Integration with Existing OTG Structure
The Sports division will operate as an integral part of OTG’s existing agency structure, which includes Social & Digital, Entertainment & Broadcast, and Gaming. This integration reflects the agency’s commitment to a comprehensive talent, media, and digital strategy [Sport Industry Group]. Amy Bryant-Jeffries, Managing Director of OTG, emphasized the agency’s belief in empowering talent to own their narratives and build long-term careers.
“We have always believed in the power of talent owning their story to build a career with real longevity,” Bryant-Jeffries stated [Sport Industry Group].
Looking Ahead
The launch of the Sports division positions Outreach Talent Group as a key player in the evolving landscape of athlete representation. By focusing on long-term career development, digital strategy, and support for underrepresented groups, OTG aims to empower athletes to thrive both during and after their competitive careers.