Third Annual Benchmark Study Takes Shape
The Sport Industry Group has opened planning for the 2027 edition of The Sport Industry Report, marking the third year of publication for the annual benchmark study. The upcoming release will examine emerging trends, operational challenges, and shifting consumer attitudes expected to shape the sector, providing senior decision-makers with strategic data for the year ahead.
Collaborative Framework and Nielsen Sports Partnership
Organisations across the sports sector can now contribute to the development of the report’s research framework, according to Sport Industry Group announcements. Partner organisations will collaborate directly with the internal editorial team and Nielsen Sports to help establish core research themes, draft survey questions, and author thought leadership pieces aligned with their specific areas of expertise.
August Survey Launch Marks Final Input Window
The industry survey will officially launch in August. Sport Industry Group notes that this period represents the final opportunity for external entities to influence question design and ensure that the resulting data captures current sector priorities, market opportunities, and operational hurdles.
London Bridge Launch at EY Global Headquarters
Publication of the 2027 report will be marked by an in-person, invite-only launch event hosted at EY’s global headquarters in London Bridge in January.
Digital Distribution and Immediate Partnership Pathways
Following the launch, the report will see wide distribution across the sports industry and will be made available as a complimentary digital download for all verified Sport Industry Professionals.
Organisations seeking partnership roles for the 2027 publication cycle can reach out directly to the Sport Industry Group team to secure involvement in the upcoming research schedule.
Keep reading