Stephen Hendry Joins Mobile Game 8 Ball Strike as Official Ambassador
Casual mobile gaming platform AviaGames announced a partnership on November 2, 2026, appointing seven-time World Snooker Champion Stephen Hendry as the official ambassador for its mobile title 8 Ball Strike. The collaboration introduces in-game tutorial coaching, themed challenges, and signature content designed to connect traditional cue sports with digital players.
Mark Williams pots the golden ball with an amazing shot in a practice game with Stephen Hendry! pic.twitter.com/D7AK9RHPJg
“We are thrilled to welcome Stephen to 8 Ball Strike,” Vickie Chen, CEO of Avia, stated in the company’s announcement. “Alongside being a special opportunity for our players, we hope this partnership continues to demonstrate how mobile games are a powerful vehicle to connect broader audiences across entertainment and sports.”
New In-Game Content and Tutorial Coaching Launching in November
As part of the integration, Hendry serves as the new in-game tutorial coach, guiding beginners through the fundamentals of gameplay. The November rollout features several specific competitive additions:
- Rack Up with Hendry: Challenges tailored for new players to complete target scores and pocket specific ball counts, earning entries into a prize draw for exclusive rewards.
- 7-Crown Challenge: A seven-level progression across Cash Matches where players unlock milestone rewards and pieces of Hendry’s career legacy, including iconic quotes and historical moments.
- Hendry’s High-Stakes: Three exclusive matches challenging Hendry’s signature table setups, where the snooker champion established benchmark scores on a physical pool table using 8 Ball Strike rules.
- Hendry-Themed Signature Cues: Digital cues featuring a Scottish lion emblem and fiery shot effects.
“For many players, snooker is not only a game; it’s a lifestyle,” Stephen Hendry stated. “I’m excited to collaborate with Avia for 8 Ball Strike and see players compete in new challenges to become legends themselves.”
Availability and Platform Ecosystem Details
The free-to-play pool title accommodates users of all skill levels without a steep learning curve, allowing players to compete for real prizes. The application is available for download on the App Store and the Samsung Galaxy Store.
Avia publishes multiple mobile titles, including Solitaire Clash
and Bingo Tour
under its unified Pocket7Games platform. The developer operates more than 15 skill-based games linked via a single joint account system, enabling users to switch between puzzle, action, card, and strategy genres.