Paul Ramser Appointed Marketing Director at Eckes-Granini Germany

Paul Ramser Joins Eckes-Granini Deutschland as Marketing Director

According to a company announcement, Ramser is responsible for the strategic development of the brand portfolio, which includes Hohes C, Granini, and the syrup brand YO. He focuses on integrating brand management with digital marketing and sales to strengthen the company’s market position.

Strategic Focus on Digital Integration and Brand Growth

Managing Director Guy Tiebackx stated that Ramser brings “comprehensive experience in the consumer goods industry,” combining strategic brand leadership with digital expertise and commercial understanding. The company intends to use this skillset to evolve its marketing organization and increase the competitiveness of its core brands.

Ramser’s primary objective is to create a more seamless connection between product offering, digital marketing, and distribution. In a statement regarding his new role, Ramser noted that the goal is to offer a “clearly differentiated added value” across all relevant consumer touchpoints to build upon the existing trust and quality associated with the Eckes-Granini brands.

Professional Background in FMCG and Beverage Sectors

Ramser enters the role with over 15 years of experience in the Fast-Moving Consumer Goods (FMCG) and branded goods sectors. His career includes leadership and strategic roles at several prominent beverage and spirits companies:

• Mast-Jägermeister: Most recently managed central brand and digitalization initiatives.
• Anheuser-Busch InBev: Experience within the global brewing giant.
• C. & A. Veltins: Tenure at the German brewery.
• CFP Brands: Experience in the sector.

Market Context: The Beverage Sector Transition

Eckes-Granini aims to link digital marketing directly to sales channels. This approach is intended to expand the company’s innovation power.

Future Outlook for Eckes-Granini

The company’s focus under Ramser’s marketing leadership will be the expansion of innovation power. By leveraging digital tools, Eckes-Granini seeks to sustain the market position of its core fruit juice and syrup lines.