Perion Partners with Acrossmedia241 to Expand AI Ad Tech in Greece and CEE

Perion Targets European Growth with Outmax Launch

Perion is expanding its international footprint, announcing a strategic partnership on July 9, 2026, to bring its AI-driven advertising agent, Outmax, to Greece and Central and Eastern Europe (CEE). By joining forces with the Greek digital media firm Acrossmedia241, Perion is shifting the regional focus from platform-specific metrics toward outcome-based optimization.

Leveraging Local Expertise for Market Entry

Perion is bypassing traditional direct-entry hurdles by utilizing Acrossmedia241’s established relationships with major tourism boards and local agencies. This “land-and-expand” strategy is designed to lower customer acquisition costs while embedding Outmax into existing media buying workflows. The two firms are not strangers; their collaboration builds on a foundation of previous work involving Perion’s digital out-of-home (DOOH) solutions.

Unifying Fragmented Digital Channels

Outmax operates across YouTube, Meta, and TikTok, moving beyond the siloed scorecards typical of individual platforms. Instead, it unifies media performance to meet specific business outcomes defined by the advertiser.

Perion CEO Tal Jacobson believes the move responds to a clear shift in regional priorities. “Acrossmedia241’s reach across Greece and CEE, and its standing with the region’s tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access,” Jacobson said.

For Acrossmedia241, the integration offers a way to simplify a complex media landscape. “Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals,” said Irini Sacha, Founder and CEO of Acrossmedia241.

Scaling Toward 2028 Objectives

The partnership was formally unveiled at the Programmatic & Beyond Conference in Athens on July 9, where Perion served as a Grand Sponsor. The move is a direct component of Perion’s 2028 growth strategy, which prioritizes scaling distribution through local intermediaries rather than independent market entry. This operational model mirrors Perion’s current strategies in China with GIMC and in Africa with McSorely Media and Mediamark.

Partnership Snapshot

• Primary Technology: Outmax, an AI-powered agent for cross-channel media optimization.
• Regional Focus: Greece and the wider Central and Eastern Europe (CEE) region.
• Operational Goal: Moving advertisers away from platform-specific defaults toward custom business outcome optimization.
• Strategic Alignment: Part of Perion’s 2028 growth plan to expand global distribution through established local partners.