Real Madrid Extends Emirates Partnership Until 2031 in Record €100M Annual Deal
Real Madrid has extended its sponsorship agreement with Emirates Airline until 2031, marking a record €100 million ($115 million) annual deal, according to official club statements and verified reports.
What is the financial value of the Real Madrid-Emirates deal?
The renewed partnership sees Emirates pay approximately €100 million annually, surpassing previous European soccer sponsorship benchmarks. This figure represents a significant increase from the club’s prior agreement, which was reported to be €70 million ($81 million) per year, according to ESPN.
How does this deal compare to other football sponsorships?
Real Madrid’s agreement with Emirates outpaces other major European club deals. Barcelona’s partnership with Spotify is valued at €65 million ($75 million) annually, while Manchester United’s Qualcomm sponsorship generates £60 million ($80 million) per year. A separate training kit deal with Betway is reported to add £20 million ($26 million), but the combined total still falls short of Real Madrid’s €100 million contract, as noted by BBC Sport.
What does the partnership include beyond the shirt sponsorship?
Emirates will retain its position as the primary shirt sponsor for Real Madrid’s men’s, women’s, and youth teams, with branding also appearing on training and coaching kits. The airline will gain enhanced visibility at the Santiago Bernabeu stadium and sponsor the club’s basketball division, as confirmed by Real Madrid’s official website.
How long has the partnership lasted?
The relationship between Real Madrid and Emirates dates back to 2011, with Emirates becoming the club’s shirt sponsor in 2013. The extension will make it the longest-running sponsorship in LaLiga history, reaching its 20-year milestone by 2031, according to Marca.
Why is this deal significant for Real Madrid?
The deal reinforces Real Madrid’s financial dominance in European football. The club topped the 2026 Deloitte Football Money League with €1.16 billion ($1.34 billion) in annual revenue, a 11% increase from the previous year. President Florentino Pérez emphasized the partnership’s role in the club’s success, stating, “This agreement reflects the special relationship we have built over the years,” as reported by ABC.
What other football clubs does Emirates sponsor?
Emirates already partners with Arsenal as a shirt and stadium sponsor, while also having arrangements with Benfica (Portugal) and AC Milan (Italy). The airline previously sponsored Chelsea, Paris St Germain, and Hamburg, as well as the FIFA World Cup, according to Emirates’ official sponsorship page.