Samsung Unveils ‘Design Is an Act of Love’ Exhibition at Milan Design Week 2026
Samsung Electronics has opened its “Design is an Act of Love” exhibition at Milan Design Week 2026, running from April 20 to 26 at Superstudio Più in Milan. The exhibition is structured across 12 immersive zones within the Samsung Design Open Lab, exploring how design can respond to evolving human needs and behaviors through the lenses of human-centricity and expressive design.
Exhibition Overview and Structure
The exhibition serves as an open laboratory for design exploration, inviting visitors to engage with Samsung’s design approach through experimentation and discovery. Rather than presenting a finished statement, it reflects an ongoing journey in the company’s evolving design vision. Each of the 12 immersive zones offers a distinct exploration of how design shapes everyday life, organized around the core experience dimensions of Human Centricity and Expressive Design.
Human-Centricity and Expressive Design
Samsung Design is expanding its focus beyond traditional user experience to emphasize how people live and experience daily life. As stated by Mauro Porcini, President and Chief Design Officer of the Device eXperience (DX) Division at Samsung Electronics, “Design should reflect the diversity of humanity — embracing different lifestyles, values and ways people live.” This philosophy underpins the exhibition’s exploration of future living scenarios through creative installations and interactive elements.
Key Features and Visitor Experience
The exhibition provides a space for visitors to experiment with design concepts, offering early glimpses into how Samsung is shaping new ways of living. Through a series of creative explorations across the zones, the installations illustrate ideas, possibilities, and future directions in design. The approach makes Samsung’s vision tangible, positioning design as an evolving, human-centered practice that responds to real-world needs.
Official Statements and Context
Samsung Electronics announced the exhibition opening on April 21, 2026, marking a new chapter in its design journey. The company positions the exhibition as a platform to showcase how design innovation can emerge from deep understanding of human behavior and diverse living contexts. The event at Milan Design Week 2026 highlights Samsung’s commitment to human-centric innovation in technology and design.
For more information, visit the official Samsung Newsroom announcement: Samsung Unveils ‘Design Is an Act of Love’ Exhibition at Milan Design Week 2026.