Samsung Showcases Agentic AI and the Galaxy S26 at MWC 2026

Barcelona, Spain – March 3, 2026 – Samsung Electronics is demonstrating its advancements in Galaxy AI and a more connected ecosystem at Mobile World Congress (MWC) 2026, held at Fira Gran Via in Barcelona from March 2-5. The company is building on the momentum of its recent Galaxy Unpacked event, highlighting how Galaxy AI is evolving into an “agentic companion” and delivering personalized experiences across its Galaxy devices.

Galaxy S26 Series: The Core of Samsung’s AI Vision

At the heart of Samsung’s MWC 2026 showcase is the Galaxy S26 series, the company’s third-generation AI phone Samsung. The S26 series is designed to be more intuitive and seamlessly integrated with other devices in the Galaxy ecosystem, including the newly launched Galaxy Buds4 series.

According to TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics, “MWC is an opportunity to demonstrate not only where Galaxy AI is today, but where it’s going next.” Roh emphasized Samsung’s commitment to pushing the boundaries of mobile technology while prioritizing the user experience.

Expanding the Galaxy Ecosystem with AI

Samsung’s exhibition extends beyond mobile devices, showcasing AI-driven network innovations and demonstrating leadership across the entire connectivity ecosystem SammyGuru. The company is highlighting how Galaxy AI cohesively works across mobile phones and wearables to anticipate user needs and enhance daily life.

The company similarly hinted at emerging form factors, including Galaxy XR and TriFold devices, suggesting a broader vision for the future of mobile technology Samsung.

Key Takeaways

• Samsung is positioning Galaxy AI as the central component of its connected device ecosystem.
• The Galaxy S26 series is the flagship device showcasing the latest advancements in AI capabilities.
• Samsung is exploring new form factors like Galaxy XR and TriFold to expand its product portfolio.
• The company is focused on delivering personalized and intuitive experiences through AI-driven innovations.

Samsung’s presence at MWC 2026 signals a strong commitment to AI and its potential to transform the mobile experience. The company’s focus on seamless integration and proactive assistance suggests a future where technology anticipates and adapts to user needs, creating a more connected and intuitive digital life.