Unauthorized Use of Likeness Sparks Legal Battle
Influencer Mikyle Rafiq, known to millions as N3on, has filed a lawsuit against supplement company Goli Nutrition. The complaint alleges that the brand misappropriated his likeness for a promotional video on Instagram without his consent.
The legal action centers on claims of false endorsement. Rafiq asserts that Goli featured his image in an advertisement for their Ashwagandha Gummies, effectively hijacking his digital presence to drive sales.
Claims of Misleading Marketing
Court documents detail how Goli Nutrition allegedly paired N3on’s image with captions referencing “testosterone,” “ashwagandha,” and the phrase “WHY everybody meets SAME PROBLEM.” The company markets these gummies as a supplement intended to lower cortisol, reduce anxiety, and improve sleep quality.
Rafiq argues the company’s decision to associate his face with their product created a false impression of an official partnership. By leveraging his following across YouTube and Instagram, the filing contends that Goli attempted to borrow his credibility without authorization, violating his right to control the commercial use of his identity.
The Economics of Creator Goodwill
This dispute exposes the friction between content creators and brands over the ownership of digital assets. For influencers, audience trust is a primary currency. When a corporation utilizes a creator’s image without a formal contract, it directly challenges the authenticity of that creator’s brand and their intellectual property rights.
Corporate Silence Amid Litigation
As of July 10, 2026, Goli Nutrition has not publicly responded to the allegations or provided a statement regarding the litigation. With the case in its early stages, the outcome could establish a legal benchmark for how influencer imagery is handled in digital advertising campaigns.
Case Summary
- Plaintiff: Mikyle Rafiq, known professionally as N3on.
- Defendant: Goli Nutrition.
- Core Claims: Misappropriation of likeness and false endorsement.
- Disputed Content: An Instagram video promoting Goli Ashwagandha Gummies.
- Legal Basis: Unauthorized use of the plaintiff’s image to imply an endorsement for commercial gain.