FT Alphaville Expands Reach with Free Substack Newsletter

The Financial Times’ popular markets and finance blog, FT Alphaville, launched a free newsletter on Substack in November 2025, marking the FT’s first venture on the online publishing platform. Financial Times launches free FT Alphaville newsletter on Substack. This move aims to engage a wider audience, particularly younger readers, with in-depth analysis of markets, economics, and the intricacies of finance.

Reaching a Fresh Audience

According to Sarah Ebner, director of editorial growth and engagement at the FT, the Substack newsletter is “particularly aimed at reaching and engaging younger readers.” Financial Times launches free FT Alphaville newsletter on Substack. The FT recognizes Alphaville’s existing appeal to this demographic and seeks to expand its reach by utilizing a platform where these readers are already active. The newsletter will complement the existing free content on FT.com, offering another avenue for readers to access Alphaville’s journalism.

Newsletter Content and Format

The weekly newsletter, delivered on Friday lunchtimes (UK time), will provide commentary on the week’s events in markets and finance. Financial Times launches free FT Alphaville newsletter on Substack. It will also feature content from the Alphaville blog, data visualizations, research previews of upcoming events, and striking charts. FT Alphaville is (also) on Substack. The newsletter is intended for readers who are “smart, open-minded [and] curious about markets, economics, and the geeky mechanics of finance,” even those without a professional background in these fields, according to Alphaville editor Robin Wigglesworth. Financial Times launches free FT Alphaville newsletter on Substack.

The Alphaville Team

The newsletter is written by Bryce Elder and the Alphaville team, with Robin Wigglesworth serving as editor. Financial Times launches free FT Alphaville newsletter on Substack. Louis Ashworth joined the team in September 2022. About – FT Alphaville. The Alphaville blog, launched in 2006, remains central to the operation, with the newsletter serving as a curated digest of its content and other relevant material. About – FT Alphaville.

Key Takeaways

• FT Alphaville launched a free newsletter on Substack in November 2025.
• The newsletter aims to reach a younger audience interested in markets and finance.
• Content includes weekly commentary, blog posts, data visualizations, and charts.
• The Alphaville blog remains the core of the operation.