FT Alphaville Moves to Substack, Offering In-Depth Financial Analysis

The Financial Times’ popular markets and finance blog, FT Alphaville, has launched a Substack newsletter, expanding its reach and offering a new way for readers to access its detailed analysis. This move builds on Alphaville’s history of experimentation with new platforms and formats, aiming to connect with a dedicated audience of finance professionals and enthusiasts.

What is FT Alphaville?

Launched in 2006, FT Alphaville has established itself as a go-to source for smart, informed, and often unconventional commentary on financial markets. The blog covers a wide range of topics, from market microstructure and mergers & acquisitions to corporate fraud and macroeconomic trends . It aims to appeal to an audience that is questioning, open-minded, and occasionally unserious.

What to Expect from the Substack Newsletter

Although all original reporting remains freely available on the FT Alphaville blog, the Substack newsletter provides a curated weekly digest of the team’s work. Subscribers can expect:

• A roundup of the week’s best Alphaville content.
• Augmented analysis with relevant insights from across the Financial Times.
• A selection of compelling charts from the FT.
• Notifications about Alphaville’s pub quizzes, chart shows, and networking events.

Accessing FT Alphaville

Access to FT Alphaville remains free. Readers can access the blog by registering with their email address and selecting the “free limited access” option . The Substack newsletter offers an additional way to stay informed about the team’s latest insights.

The Alphaville Team

The FT Alphaville team currently includes:

• Robin Wigglesworth (Oslo): Editor of Alphaville, with a long history at the FT and Bloomberg .
• Louis Ashworth (New York): Joined FT Alphaville in September 2022 .

Why Subscribe?

According to the Alphaville team, the newsletter is ideal for those who appreciate “stupidly long and detailed explorations of financial stuff as well as a few judicious shitposts to liven things up.” It offers a curated experience for readers who desire to stay on top of the latest developments in financial markets.

FT Alphaville aims to provide world-leading global intelligence, helping readers work smarter, evolve business strategy, and build market awareness .