Adweek Expands Offerings with New Newsletter, Studio enhancements, and Franchise Growth Table of Contents Adweek Expands Offerings with New Newsletter, Studio enhancements, and Franchise Growth new Products & Initiatives Focus …
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Advertising Week
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Is the CMO Role Disappearing? While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s unfeasible to ignore the mounting evidence of its steady erosion. As ADWEEK …
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Navigating the Now: building a Real-Time Brand Strategy Table of Contents Navigating the Now: building a Real-Time Brand Strategy Capturing unexpected moments Estée Lauder Balances Influencer Marketing Spend Real-time success …
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American Eagle CMO on Navigating the Sydney Sweeney Campaign Backlash More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it …
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Paramount Names Roku Ad Leader Jay Askinasi as CRO Roku City is now a little emptier, with Paramount naming Jay Askinasi, Roku’s Ad Add Bells leader, as CRO. Today, Paramount, …