Business Trading Up: Americans Shift from Saving to Upgrading Household Goods by Marcus Liu - Business Editor November 4, 2025 by Marcus Liu - Business Editor November 4, 2025 Images By Tang Ming Tung via Getty Images Procter & Gamble and Colgate-Palmolive leaders said consumers are buying more high-end household staples,while sales of bargain brands cool. Both companies plan … 0 FacebookTwitterPinterestEmail