Business Le Gaulois Leverages Tour de France as Key Marketing Event of the Year by Marcus Liu - Business Editor July 4, 2026 by Marcus Liu - Business Editor July 4, 2026 Le Tour de France 2023: How Brands Secured Global Visibility Through Sponsorship The 2023 Tour de France, which concluded on July 23, saw major brands leverage its global audience of … 0 FacebookTwitterPinterestEmail