Del 1.0 al next marketing

Since the 1950s, we can identify seven eras that have marked the history of marketing as a social science, with technological advancement that has undoubtedly caused a rapid transition between the last four versions. The first, called Marketing 1.0, focused on the product; There was a greater demand than supply of goods and services, a … Read more

At Christmas, book sales will grow 65% according to Buscalibre’s sales projections

Lilian Mariño Espinosa – [email protected] The book sales portal Buscalibre has been doing several studies and projections of the behavior of the market this year, an analysis that details that sales will grow 65% for the Christmas day, being youthful, fiction and the news of 2020 the categories that will push growth. The company pointed … Read more

Xiaomi’s bet to conquer the high-end segment in Colombia

Salomón Asmar Soto – [email protected] Xiaomi today announced the launch in Colombia of the Mi 10T Pro, the brand’s flagship, which promises to give power and creativity to its users in all aspects of their personal and professional life with a user experience at the highest level in aesthetics. efficiency, innovation and distinction at a … Read more

Marketing 2021

The marketing world every year around this time, begins to appreciate a large number of predictions about what the next one will bring, and even more so after the atypical that is about to end, without the threat of covid-19 having disappeared, but without Undoubtedly, it will leave many lessons and opportunities for those who … Read more

With digital guarantees, FGA Guarantee Fund aims at economic development

A guarantee is an essential requirement to request a loan from any financial institution or business establishment that delivers a good or service in installments. There is the FGA Guarantee Fund, as that institutional guarantor that serves Colombians and financial intermediaries. The former to make their desire to buy possible, and the latter to mitigate … Read more

“More than a hotel, we have always been an entertainment center for all guests”

Lilian Mariño Espinosa – [email protected] Hotels and restaurants are becoming the new meeting places that, under current conditions, are safe to spend some time, share with friends or family. That is why the most important brands are implementing options so that these areas become the perfect space for getaways of a few days or even … Read more

These are the prices of the new iPhone 12 models available in Colombia

Jonathan Toro – [email protected] After the technology giant Apple announced its new product line on September 13, it is finally Colombia’s turn. Operators such as Claro and Movistar announced the pre-sale of line 12 of the company’s flagship iPhone, which was launched on November 6 on all digital channels of these two mobile operators. On … Read more

Macron promotes France as an investment destination after the covid-19 pandemic

President Emmanuel Macron has sensed an opportunity to promote France as Europe’s next commercial destination after the coronavirus crisis and embarked on a campaign to seduce international investors on Friday, French officials said. Despite the fact that France and much of Europe are in the middle of the second wave of the coronavirus epidemic, Macron … Read more

Davivienda launched lines of credit for housing and vehicles in five minutes from the cell phone

Paola Andrea Vargas Rubio – [email protected] Davivienda launched two products: mobile home and vehicle credit, which consumers will be able to access from their cell phones. This innovation was known within the framework of the Great Davivienda Fair, which aims to contribute to the reactivation and recovery of the Colombian economy. The application for both … Read more

Buscalibre increased book sales by 200% per month and have several incentive plans

Margarita Coneo Rincón – [email protected] On average, a Colombian reads 2.7 books a year, according to the latest figures published by the Colombian Book Chamber, a remarkable figure, since 20 years ago this percentage was only 0.3. Now, although Colombia has been growing in this figure, it is still a low number that places it … Read more