The Commercial Evolution of the World Cup: Beyond the Pitch The modern World Cup has transitioned from a purely sporting event into a complex global marketplace where commercial strategy, fan …
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Infront
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Marathon Running’s Global Expansion: How the Sport Became a Premium Commercial Platform The London Marathon’s 2027 public ballot, which attracted over 1.3 million applicants, underscores a seismic shift in sports …
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L’évolution du modèle économique du sport féminin : au-delà de la RSE Le paysage du sport féminin en France est en pleine mutation. Longtemps cantonné à une image de responsabilité …
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Infront will continue to be led by president and CEO Philippe Blatter Wanda acquired agency for €1.05bn in 2015 Chinese conglomerate Wanda Group will remain the owner of Infront Sports …
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Analysis of Source Material 1. Core Topic & Intended Audience: The core topic is Liqui Moly’s new sponsorship deal with the Rugby World cup (both men’s 2027 and women’s 2029) …