When you become like everyone else: how to get rid of clichés and stand out in marketing communication?
In marketing, clichés are seen as the antithesis of originality and automatically have a very negative connotation. They manifest themselves through banal, worn-out messages or images and are often distorted: they stereotype certain groups of people, belittle or hyperbolize facts and the true essence of phenomena. Not only that, marketers themselves often succumb to methodological … Read more