Research reveals the secret of marketing at the Ikea point of sale
The Ikea Group sold in its fiscal year 2021 42 billion dollars. This represents an increase of 2,500 million in relation to the income of the previous year. The key is its expansion in more and more countries (Mexico, India, Chile) and its careful and up-to-date marketing strategies. marketing. Entering an Ikea store, anywhere in … Read more