How CMO Kristina Bulle wants to make “stronger together” a social movement
Brands need to take a stronger stand, says Kristina Bulle, Procter & Gamble, Since January 7th, Procter & Gamble has been saying “stronger together”. The new umbrella brand campaign will change the Group’s marketing in the long term and shape it throughout the year. CMO Kristina Bulle explains the reasons for this in an exclusive … Read more