Bosch at CES 2026: AI-Powered Future of Mobility and Manufacturing
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LAS VEGAS – January 8, 2026 – Bosch is showcasing a significant push into artificial intelligence (AI) across its automotive and manufacturing divisions at CES 2026. The technology company is demonstrating how AI is being integrated into new products and services, aiming to create more personalized, efficient, and intelligent solutions for both consumers and industries. Bosch plans to invest over 2.5 billion euros in AI by the end of 2027 [[1]],anticipating over 6 billion euros in revenue from AI-based software and services by the beginning of the next decade,with approximately two-thirds of this revenue originating from the mobility sector.
AI-Powered Cockpit for personalized Driving Experiences
A central focus of Bosch’s CES 2026 presentation is its new AI-powered cockpit. This all-in-one system is designed to deliver a highly personalized in-vehicle experience. The cockpit utilizes a large language model (LLM) enabling natural language interaction, allowing drivers and passengers to communicate with the system as they would with a human assistant [[2]]. Moreover, a visual model interprets both the interior and exterior surroundings, enabling features like automated parking space search and automated meeting minutes. [[3]]
By-Wire Technology and Advanced Vehicle Control
Beyond the cockpit, Bosch is solidifying its position as a leading supplier of “by-wire” systems – a crucial technology for autonomous and software-defined vehicles. These systems replace traditional mechanical connections for braking and steering with electrical signals, enhancing design flexibility, safety, and software control. Bosch anticipates over 7 billion euros in sales from brake-by-wire and steer-by-wire technologies by 2032 [[1]].
Vehicle Motion Management
Bosch’s Vehicle Motion Management software plays a key role in this advancement. This software controls all six degrees of vehicle movement – managing brakes, steering, engine, and chassis – to optimize coordination and efficiency. The system minimizes body roll during cornering and pitch during stop-and-go traffic, contributing to a smoother and more agreeable ride.
Expanding AI Applications Beyond Automotive
Bosch’s AI initiatives extend beyond the automotive sector. The company is also applying AI to areas like cooking, demonstrating its commitment to integrating AI across diverse industries. This broad approach underscores Bosch’s vision of AI as a transformative technology with the potential to improve numerous aspects of daily life.