Vicio Burger Chain to Expand in Spain with Bilbao Location

The popular burger chain Vicio, founded by MasterChef winner Aleix Puig, is set to open a new location in Bilbao, Spain. The expansion marks a continued growth phase for the company, which has garnered attention from celebrities like Leo Messi and Antoine Griezmann, who are investors in the brand.

Bilbao Location Details

The new Vicio restaurant will be located on Licensed Poza Street, number 57, in the heart of Bilbao. It will occupy the space previously held by Carl’s Jr., a busy area within the city. Initial plans for the opening were delayed from the previous year, but construction is now underway.

Celebrity Backing and Brand Recognition

Vicio has gained significant recognition, attracting high-profile figures such as Will Smith, who received boxing gloves from the brand. This exposure has helped establish Vicio as a prominent name in Spanish gastronomy.

Expansion in the Basque Country

The Bilbao location will be Vicio’s second establishment in the Basque Country, joining an existing restaurant in Donostia. This expansion strengthens the brand’s presence in the region.

About Vicio

Founded in 2020 by Aleix Puig, Vicio began as a digital-focused delivery service before transitioning to include physical restaurant locations. The company, which employs around 80 people, operates from a headquarters in Barcelona, originally a converted theater in the Gràcia neighborhood. Aleix Puig was appointed president of Vicio in December 2023, with a focus on international expansion.

Recent Developments

In November 2023, Aleix Puig transitioned from co-CEO to President of Vicio, signaling a strategic shift towards international growth. [Source: sivarious.com]

Vicio currently operates 30 locations, including six restaurants for dine-in service, four focused on delivery, and a pop-up restaurant. [Source: elemprededor.com]

Messi and Griezmann are among the investors in the chain. [Source: Deia]