The City of Raleigh is currently weighing a proposal for a $9 million naming rights agreement for the Raleigh Convention Center. This potential deal with Atlantic Union Bank would coincide with planned facility expansions, including a 300,000-square-foot increase to the building’s footprint.
How the Potential Naming Rights Deal Works
The City of Raleigh is exploring a corporate partnership that would rename the Raleigh Convention Center. According to reports from June 7, 2026, the proposed agreement involves a $9 million payment from Atlantic Union Bank. City officials are reviewing the terms of this deal as part of a broader effort to manage the facility’s finances and branding. The convention center remains a key piece of infrastructure for the downtown area, and this naming rights agreement is intended to provide a significant infusion of capital.
Why the City Is Expanding the Convention Center
The proposed naming rights deal is linked to a major physical expansion of the convention center. The city has outlined plans to add 300,000 square feet to the facility. This expansion is designed to keep the venue competitive for large-scale events and conferences. By securing a $9 million naming rights deal, the city aims to offset the costs associated with this massive construction project. As of June 2026, the project remains a focal point for city development, aiming to bolster Raleigh’s status as a regional destination for business and tourism.
Key Details of the Raleigh Convention Center Proposal
- Proposed Partner: Atlantic Union Bank.
- Deal Value: $9 million.
- Expansion Scale: 300,000 square feet of additional space.
- Location: Downtown Raleigh, North Carolina.
What Happens Next for the Facility
City leaders are currently in the process of evaluating the naming rights agreement. While the proposal has surfaced in recent discussions, the formal approval process requires the Raleigh City Council to deliberate on the terms of the contract. If finalized, the deal would mark a significant change for the landmark, which serves as a central hub for the city’s downtown activities. The council’s decision will determine the future branding of the center as construction planning continues for the 300,000-square-foot expansion.