Matthew Seok Launches Personal YouTube Series ‘Hey Bye Thew’

ZeroBaseOne member Matthew Seok, known professionally as Matthew, has officially launched his personal YouTube channel, “Hey Bye Thew,” with the release of its first episode on October 23. The debut video chronicles the artist’s attempt to visit Gyeongju World, a prominent amusement park, just 13 hours before a scheduled professional commitment.

What is the premise of ‘Hey Bye Thew’?

“Hey Bye Thew” serves as a dedicated platform for Matthew to share behind-the-scenes glimpses of his life and personal challenges outside of his activities with the K-pop group ZeroBaseOne. According to the inaugural video, the series aims to capture unscripted, real-life moments, starting with his high-energy trip to Gyeongju. The production highlights his off-stage personality, focusing on spontaneous decisions, such as his choice to incorporate a Pokémon-themed costume and face paint into his travel plans.

How does the series reflect Matthew’s public persona?

The first episode emphasizes Matthew’s candid and energetic approach to leisure. Despite the tight turnaround time—leaving for Gyeongju at 4:00 a.m. with an impending work schedule—the footage shows him actively engaging with amusement park attractions. This content contrasts with his performance-oriented public image, offering fans a more informal look at his interactions with staff and his ability to manage a demanding timeline. The series is scheduled to release new content every Tuesday, providing a consistent look at his personal projects.

The Shift Toward Idol-Led Content

Matthew’s move into personal content creation aligns with a broader industry trend where K-pop idols increasingly leverage platforms like YouTube to foster direct connections with their fanbase. Unlike traditional variety shows, which often operate under strict broadcast constraints, these personal channels allow artists to dictate the pacing and subject matter of their content. This trend follows successful precedents set by other idols who have utilized YouTube to document hobbies, travel, and daily routines to supplement their primary musical careers.

Key Takeaways

• Channel Debut: Matthew Seok launched his YouTube channel “Hey Bye Thew” on October 23.
• Content Schedule: New episodes are slated for release every Tuesday.
• Production Style: The series features real-time documentation of personal challenges, beginning with a trip to Gyeongju World.
• Fan Engagement: The channel provides a space for Matthew to share unscripted, casual content separate from his group activities with ZeroBaseOne.

As Matthew continues the series, the success of “Hey Bye Thew” will likely be measured by its ability to maintain the balance between his professional responsibilities as a ZeroBaseOne member and the authentic, off-the-cuff storytelling that fans expect from digital-first creator content.