AI-Powered Personalization Drives Record BFCM Results for Omad

Black Friday and Cyber Monday (BFCM) 2025 are rapidly approaching, and brands are increasingly turning to artificial intelligence (AI) to navigate the complexities of peak shopping season. Recent results from Omad demonstrate the power of AI-driven personalization, achieving a 15x return on investment (ROI) on existing customers and an 8x ROI on non-buyers through a unique conversational approach.

Omad’s Conversational BFCM Strategy

Unlike traditional BFCM campaigns focused on maximizing email opens and extending sales periods, Omad took a different approach. They initiated personalized conversations with customers via WhatsApp, asking a simple, engaging question: “What’s your favorite childhood blond memory?”

When customers responded, CoCo AI, the platform powering Omad’s strategy, automatically sent a personalized reply along with the brand’s BFCM offer. This conversational tactic proved remarkably successful, leading Omad to conclude their BFCM sale early due to exceeding targets.

Key BFCM Results for Omad

• 15x ROI on existing customers: Demonstrating the effectiveness of engaging current customers with personalized experiences.
• 8x ROI on non-buyers: Highlighting AI’s ability to convert potential customers through targeted outreach.
• 13x ROI at the account level: Indicating a significant return on investment when analyzing performance at the individual customer level.
• 66x ROI on automations: Showcasing the efficiency and cost-effectiveness of AI-powered automation.
• Multilingual Capabilities: The campaign was successfully executed in six different languages.

The Shift Towards AI in BFCM

The success of Omad’s strategy underscores a broader trend in e-commerce. According to recent reports, brands leveraging AI agents in 2024 saw record-breaking sales during Cyber Week, with e-commerce revenue reaching $41 billion, an 8% increase from 2023 [1]. As AI adoption continues to grow, BFCM 2025 is expected to see even more innovative applications of the technology.

Why Traditional Tactics Are Failing

Traditional BFCM strategies, such as relying on deep discounts and mass email blasts, are becoming less effective. Consumers are increasingly price-conscious, with 85% concerned about the US economy and 44% planning to compare prices across retailers to secure the best deals [2]. Brands that can deliver personalized, relevant experiences are more likely to stand out and drive purchases.

AI Tools for BFCM Success

Several AI-powered tools can help e-commerce brands optimize their BFCM strategies:

• AI Grow: Personalized sign-up experiences to convert shoppers into subscribers.
• AI Pro: Advanced personalization for SMS and email marketing.
• Identity AI: Accurate shopper recognition for targeted personalization.
• Audiences AI: Smart segmentation for refined targeting.
• Send Time AI: Personalized campaign send times to maximize engagement.
• AI Journeys: 1:1 personalized behavioral SMS messages to convert shoppers.

The Future of BFCM is Personalized

The success of Omad’s BFCM campaign demonstrates the potential of AI-powered personalization. As shoppers demand more relevant and engaging experiences, brands that embrace AI will be best positioned to thrive during peak shopping seasons. The focus is shifting from simply offering the lowest price to creating meaningful connections with customers and delivering value that resonates with their individual needs and preferences.