2024-01-15 09:32:00
On January 13, the 2023 Weibo Night Ceremony came to a successful conclusion at the Beijing International Speed Skating Arena. More than a hundred cultural and sports celebrities, industry representatives, and Weibo Vs, including Yang Liwei, Yang Mi, Yi Jianlian, Zou Zhendong, @江宁波波@狠狠, were present. That night, the 2023 Weibo Night not only took stock of major rescue and rescue events of the year, but also commended a number of model public welfare figures and model public welfare partners.
The 2023 Weibo Night commends public welfare figures and major rescue and rescue events of the year, demonstrating that Weibo’s “social collaboration network” is becoming more and more complete and plays an increasingly important role in public welfare communication, emergency and disaster relief, etc.
Create a closed loop of emergency disaster relief and relief,Demonstrate the social power of Weibo
Weibo’s over 600 million monthly active users and unique social attributes give it top-level communication capabilities. Weibo’s “social collaboration network” can not only help connect diverse public welfare forces, but also play a more active role in emergency disaster relief. role.
Through the “social collaboration network”, Weibo has now linked government departments, public welfare institutions, media, celebrities, enterprises and other social rescue forces to open online and offline rescue channels, realizing a closed loop of emergency disaster relief.
On the night of 2023 Weibo, #京天淀雨##May you be safe in the wind and rain## Zhuozhou Heavy Rain warehouses of many book companies were soaked#China Rescue Force in Action# was selected as the “Weibo Annual Influential Event”.
From the end of July to the beginning of August 2023, some areas in the Beijing-Tianjin-Hebei region encountered extremely heavy rainfall, and many trains were in danger and stranded. At the scene, actors Gao Ye and Wei Daxun told the audience the story of tenderness and firmness during the torrential flood in “Warmth in the Name of Love”.
The crew members of the K396, Z180 and K1178 trains stayed at their posts to ensure the food and safety of the passengers; Meng Ermei, secretary of the Party branch of Luopoling Community in Mentougou, Beijing, led the community residents to overcome difficulties and used great perseverance and selfless They participated in the rescue operation with dedication; @中国火狐@北京火狐@天津火狐@河北火 and many other fire officials promptly posted relevant rescue progress on the front line on Weibo. Firefighters and soldiers fought day and night on the front line of flood fighting, building bridges of life in the floods. ; Blogger @tietietietietieyu actively spread help information when many book warehouses in Zhuozhou were destroyed, which greatly helped the affected people…
During the crisis, #Just because I put on this outfit I have to be worthy of everyone## the female secretary choked up and said that no one is more united than the Chinese people##when you can’t hold on the firemen fall from the sky# and other related topics have appeared on Weibo many times. Bo hot search, hundreds of millions of netizens cheered for and contributed to the disaster-stricken compatriots. On Weibo, these selfless and heroic heroes are constantly being seen, and they have inspired more charitable deeds.
As a platform, Weibo links the resources of all parties, opens up rescue channels, and gives full play to Weibo’s role as a “social collaboration network” in emergency disaster relief. In addition to raising donations, Weibo also opens up information transmission channels, social assistance channels, and material transmission channels, so that the power of public welfare can be accelerated and effective in a timely manner.
After heavy rains occurred in the Beijing-Tianjin-Hebei region, Weibo quickly joined forces with @Beijing Daily to launch a hotline related to heavy rain mutual aid in the Beijing-Tianjin-Hebei region, and joined hands with more than 200 government official WeChat accounts and media to release frontline disaster relief progress, popularize disaster relief knowledge, public welfare organizations, and private rescue teams , public welfare celebrities, etc. also responded actively. Some organizations raised donations, some collected relief supplies, and some used their influence to help trapped people.
After a 7.8-magnitude earthquake hit Turkey, more than 20 public welfare organizations and rescue teams, including @Beijing New Sunshine Charitable Foundation, Amity Foundation, and Gongyanghui, rushed to the front line to participate in rescue operations and contribute to emergency disaster relief.
In order to thank the heroes who came forward, on the 2023 Weibo Night, K396 train attendant Zhao Yang, Beijing Mentougou Luopoling Community Party Branch Secretary Meng Ermei, Beijing Fire Rescue Corps News Promotion Liu Hongtao, blogger @tietie Tietietieyu, Chen Hongtao, secretary-general of @China Rural Development Foundation, Li Xiaolin, vice-chairman and secretary-general of @中华思元 Engineering Foundation, @公阳会he Jun, founder of Gongyanghui and others, as representatives, held up their own prizes The “Light of Weibo”.
These influential rescue and rescue events demonstrate the power of Weibo’s “social collaboration network” and how these powers play an active role in hot social events and major natural disasters.
Social collaboration network exerts force to bring together diverse public welfare forces
Under the connection of Weibo’s “social collaboration network”, Weibo can always mobilize the power of celebrities, public welfare organizations, big V, enterprises and other parties, allowing them to take root on Weibo and contribute to public welfare.
As a patient with ALS, Cai Lei still works with his team to promote ALS research year-round even though he has been ill for 4 years. During 2023, #Cailei donated 10 million yuan for the ALS Spring Bud Project# and other related topics have been hotly searched on Weibo many times, and the combined topic reading volume has exceeded 500 million. In addition, Cai Lei also teamed up with @微公义 to launch #rare disease guardianship plan#, calling on more netizens to pay attention to ALS and rare disease groups. As of the time of publication, the number of views on the Weibo topic #Rare Disease Protection Plan# reached 390 million.
On Weibo, Cai Lei’s experience of bravely fighting the disease not only inspired countless people, but also turned charity into a relay. At the 2023 Weibo Night, Cai Lei was awarded the title of “Weibo Star Charity Figure”. Cai Lei said: “Since ALS has chosen me, I will fight it resolutely. It will regret choosing a powerful opponent for itself.”
Also receiving this honor was Yang Mi. As an actor, she has always cared for autistic children and hopes more people will pay attention to this special group. In addition to individuals with their own star power, the subjects dedicated to public welfare on Weibo are gradually showing a diversified trend, and more and more social forces are joining in.
The Taohuayuan Ecological Protection Foundation, which is committed to protecting wild giant pandas and conveying the concept of ecological protection and rare species protection; the China Greening Foundation, which continues to promote land greening and maintain ecological balance; and Mengniu Group, which hopes to promote rural revitalization through the revitalization of the dairy industry, to help L’Oréal, which has more than 10,000 women employed and starting businesses, Hengan Group, which focuses on popularizing menstrual physiological knowledge, and Baixiang Group, which helps disabled people find employment… These institutions and companies are using the Weibo platform to combine their own advantages to explore their own The public welfare path, and achieved remarkable public welfare results in 2023, won the title of “Weibo Model Public Welfare Partner”.
Public welfare is never a matter of a few people, or a few institutions, or enterprises. What is needed is the broad participation of social forces. Weibo’s “social collaboration network” is extremely efficient in connecting various forces in society, including government affairs, media, celebrities, big Vs, public welfare organizations, e-sports, sports, etc., integrating diverse ecology and public welfare, and opening up every link of public welfare assistance. , forming a complete closed loop, the power of public welfare continues to grow, and the efficiency of public welfare is gradually improved.
Weibo is the first Internet platform in China to propose “everyone does public welfare and everyone participates”. Based on its platform attribute advantages of social media, this “social collaboration network” has also been continuously improved.
Diversified users and high-quality content creators in multiple fields, with the blessing of social and hot-spot advantages, have strong social communication capabilities. They can achieve break-through communication in hot social events and quickly gather widespread attention from the whole society.
Weibo’s square attributes and mechanism design for forwarding comments give Weibo a strong matching and docking ability, which can accurately and quickly link netizens, celebrities, public welfare organizations, government departments and brand enterprises, allowing all parties to Quickly come together to jointly contribute to emergency disaster relief.
The 2023 Weibo Night’s recognition of these diverse public welfare subjects also allowed the public to see that outside the public welfare industry, there are many social forces that provide indispensable assistance to public welfare. We look forward to more organizations and individuals in more fields joining in to jointly explore more efficient public welfare paths in the Internet era.
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