Uber Eats to Relaunch in Romania in 2026
Uber Eats is set to return to the Romanian market later in 2026, marking a significant expansion for the food delivery platform. This re-entry follows an initial launch in 2018 and a subsequent withdrawal in 2020, as Uber focused on strengthening its presence in other key markets Romania Insider.
Expansion Plans and Market Potential
The relaunch in Romania is part of Uber Eats’ largest year of expansion to date, with plans to launch in seven latest markets throughout 2026. This move comes after a record year of growth for Uber Eats in Europe in 2025. Currently, Uber Eats operates in over 10,000 cities worldwide, partnering with more than one million restaurants and merchants Wikipedia.
Benefits for Merchants and Consumers
Courtney Tims, Regional General Manager for Western and Southern Europe at Uber Eats, expressed enthusiasm about the expansion, stating, “We are very pleased to expand into Romania and see enormous potential here to make everyday life easier.” She highlighted the convenience Uber Eats will offer Romanian consumers, allowing them to order from local businesses quickly and reliably Uber Blog.
The platform aims to provide local merchants, ranging from small family-owned restaurants to larger retail chains, with access to Uber’s extensive user base and delivery network. Uber Eats will also offer tools such as data analytics and marketing support to help businesses optimize their operations and enhance service quality.
Localization for the Romanian Market
To ensure a seamless experience for Romanian users, the Uber Eats app will be adapted to local conditions, including language support and integration of popular payment methods.
Previous Exit and Current Strategy
Uber Eats initially entered the Romanian market in May 2018, serving Bucharest, Timisoara, and Iasi. Yet, in May 2020, the company announced its withdrawal from Romania, along with six other markets – the Czech Republic, Egypt, Honduras, Saudi Arabia, Ukraine, and Uruguay – citing a strategic focus on markets where it could achieve a top-two position in the online food delivery sector Romania Insider.